三星代言有變數?SUGA酒駕讓BTS廣告續約成問題!品牌方微婉認:是高風險的存在
This article isn't available in English yet, so it's shown in its original language (简体中文).
日前,男團BTS成員SUGA因酒駕風波鬧得沸沸揚揚,由於當時他的酒精濃度遠超過法定標準0.08%,足以吊銷駕照,然而事發經過了快兩週,SUGA才正式現身龍山分局進行近一步的調查。
然而就在SUGA出面接受調查後,風波和社會輿論並未停止,甚至更對SUGA採取了更進一步的對應措施。像是電視台tvN就在節目的預告中,直接把酒駕藝人的臉打上馬賽克,而SUGA正是其中一位,因此也掀起了眾多海外粉絲的不滿。

而tvN此舉卻直接點燃SUGA粉絲的不滿,雖然最後在正片播出時,去掉了臉上的馬賽克,但該預告片和正片目前也都被設為不公開,更是引起了許多網友的猜測。
除了tvN先開了第一槍外,由BTS全體代言的三星日前也悄悄將SUGA拿著手機的廣告貼文下架,因此也傳出BTS恐將丟三星代言的傳聞,直到今(28)日,韓媒訪問了三星內部人士得知,三星電子對延長與SUGA其品牌大使的合約持否定態度。

根據韓媒《코리아헤럴드》報導,三星電子的相關人士表示「這與粉絲團無關,但將引起社會爭議的人物推舉爲品牌大使的風險的確很大,需要慎重考慮」。
但該相關人士也表示「即便如此,三星目前也不會立即將SUGA排除在廣告之外,因爲合約是和全體BTS簽的」儘管現階段不會真正將SUGA排除在廣告,但「如果SUGA不退出團體,品牌方也很難立即採取措施」表示需要再觀察一段時間。
新聞一曝光後,很快引起許多網友的討論,許多網友表示「真的蠻難的,假如斷了他們的代言,外國粉絲肯定又要發瘋了」、「誰會要用一個自帶酒駕標籤的人當代言人啊」、「SUGA都是因為你所以現在連防彈的廣告都有問題,拜託不要再害團體了,趕快退一退吧」、「不是,到底誰會為用一個酒駕犯當代言人啦」、「不要再繼續當民害了」、「很想告訴SUGA的粉絲,這就是現實...」、「誰會用犯罪者當代言人啊」、「三星算是給了退團一個契機,拜託公司有點動作吧」、「只需要退出一位到底有什麼難的?」、「真該跟SUGA收違約金才是」、「廣告主收手也不意外,但這次瘋狂的粉絲又要開始攻擊三星了嗎」討論相當熱烈。
阿咩李卡諾
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