K-Beauty Weekly Ranking — 2026 Week 40

This week's K-Beauty ranking is in — here are the latest moves on the chart.

This Week's Top 10

Aggregated 2026-09-21 to 09-28 · as of 2026-09-28

1. Torriden — 61 / 100pts ▲1 · 3/3 axes measured · sources: Hwahae (화해), OliveYoung (올리브영), GlowPick (글로우픽), Musinsa Beauty (무신사 뷰티) · Torriden continues its reign at the top, a testament to its consistent popularity among K-Beauty enthusiasts.
2. Wellage — 60 / 100pts ▲3 · 3/3 axes measured · sources: Hwahae (화해), OliveYoung (올리브영), GlowPick (글로우픽), Musinsa Beauty (무신사 뷰티) · Wellage maintains its impressive standing, proving its efficacy and appeal in the competitive K-Beauty landscape.
3. Anua — 60 / 100pts NEW · 3/3 axes measured · sources: Hwahae (화해), OliveYoung (올리브영) · Anua makes a strong entrance this week, quickly capturing attention with its beloved formulations.
4. Beauty of Joseon — 58 / 100pts ▲3 · 3/3 axes measured · sources: Hwahae (화해), OliveYoung (올리브영), Musinsa Beauty (무신사 뷰티), YouTube Beauty
5. Round Lab — 57 / 100pts ▼4 · 3/3 axes measured · sources: OliveYoung (올리브영), YouTube Beauty
6. Aestura — 57 / 100pts ▼2 · 3/3 axes measured · sources: Hwahae (화해), OliveYoung (올리브영), Musinsa Beauty (무신사 뷰티)
7. Beplain — 55 / 100pts ▼1 · 3/3 axes measured · sources: Hwahae (화해), Musinsa Beauty (무신사 뷰티)
8. Atopalm — 52 / 100pts ▼5 · 3/3 axes measured · sources: Hwahae (화해), Musinsa Beauty (무신사 뷰티)
9. COSRX — 49 / 100pts ▲9 · 3/3 axes measured · sources: OliveYoung (올리브영), Musinsa Beauty (무신사 뷰티), YouTube Beauty
10. HERA — 48 / 100pts ▼2 · 3/3 axes measured · sources: OliveYoung (올리브영), Musinsa Beauty (무신사 뷰티)

Biggest Movers

9. COSRX — 49 / 100pts ▲9 · 3/3 axes measured · sources: OliveYoung (올리브영), Musinsa Beauty (무신사 뷰티), YouTube Beauty
14. Dasique — 44 / 100pts NEW · 3/3 axes measured · sources: OliveYoung (올리브영), Musinsa Beauty (무신사 뷰티)

New Entries

Anua NEW
SKINFOOD Pads NEW
Dasique NEW
Heart Percent NEW
Innisfree NEW
hince NEW

See the full chart and daily updates on the rankings page.

How the score is computed: weights are renormalised over the 3 axes that carried data in this run, then pulled toward the category average in proportion to how much was measured. Out of 100, as of 2026-09-28. A further 41 entries are left out of this table for insufficient data.

See the full K-Beauty ranking