Pulmuone's Frozen Gimbap Takes China by Storm, Continuing K-Food's Global Success Story
Pulmuone's frozen gimbap (김밥) has surpassed an annual revenue of 10 billion won (KRW) in the Chinese market, significantly boosting the global status of K-Food, News2day reported on the 3rd.
According to ChosunBiz, Pulmuone's frozen gimbap entered the Chinese market last September and quickly gained popularity through word-of-mouth after being stocked in local hypermarkets. As a result, an average of 220,000 rolls are sold each month, recording cumulative sales of 10.4 billion won (KRW) and exceeding its initial targets.
https://biz.chosun.com/distribution/food/2025/07/29/PZ75P4UC75DHRLPQXYOBNTTDFQ/Pulmuone Key Overseas Business Growth Indicators
Pulmuone continues to expand its global market presence, including solidifying its No. 1 position in the US tofu market with a 67% share for 11 consecutive years. According to News2day, cumulative overseas business sales for the third quarter of last year reached 488.7 billion won (KRW). F2day added that despite sluggish performance from its US and Japanese subsidiaries, this is considered a strategic achievement for Pulmuone, driven by the influence of K-Culture, as the company seeks to expand its overseas operations.
The success of frozen gimbap in China is expected to further solidify Pulmuone's position in the global market, riding on the K-Food craze and the growing preference for convenient meal solutions (간편식).
韓食筆記
韓食與旅遊，從街頭美食到打卡路線。
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