BLACKPINK's ROSÉ (로제) officially unveiled the music video for her new track, "New Trick," through her agency The Black Label (더블랙레이블) on Friday, September 18, 2026. This energetic garage punk track carries a powerful message about overcoming challenges and moving forward with one's own unique "new trick."
Musical Message & Global Collaboration
According to The Black Label, "New Trick" is an energetic garage punk track that showcases ROSÉ's musical evolution. The song delivers a hopeful message about overcoming challenges and moving forward with one's own unique "new trick." Notably, Amy Allen (에이미 앨런), who contributed to ROSÉ's mega-hit "APT.," and Andrew Wells (앤드류 웰스), who collaborated on "Stay a Little Longer," co-produced the track, enhancing its musical depth.
The music video was specially produced in collaboration with Apple (애플) to commemorate the launch of the iPhone 18. Director Dave Meyers (데이브 마이어스), known for his work with global pop stars like Taylor Swift, Kendrick Lamar, and Ariana Grande, helmed the production, adding to the visual artistry.
MV 감독 협업 팝스타 3명
TheQoo (더쿠) Fandom Reaction
Immediately following the song's release, the K-Pop fandom-focused online community TheQoo (더쿠) saw an outpouring of enthusiastic reactions to ROSÉ's "New Trick." Many comments specifically praised the music video's visuals and ROSÉ's distinctive vocal tone.
“She’s so beautiful.”
“The song is so good, and Chaeyoung’s (ROSÉ’s birth name) voice is truly a treasure.”— TheQoo (더쿠) Comments
Fans likened ROSÉ's vocals to a "treasure," expressing admiration for her musical depth, while also showing high satisfaction with the music video's visual artistry.
"New Trick" is poised to be a significant moment for ROSÉ, allowing her to expand her musical spectrum as a solo artist and further solidify her influence in the global market through this strategic collaboration with Apple. All eyes are on what moves ROSÉ will make next with her own "new trick."
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