Tteokbokki (떡볶이), a quintessential K-Food dish, continues its scorching popularity both in Korea and abroad, firmly establishing its presence in the global market.
Notably, a report by the Korea Economic Daily on July 5th revealed that CEO Song Jung-hoon (송정훈) has achieved the top sales spot for tteokbokki products in US supermarkets, continuing a success story valued at approximately 60 billion KRW (around 43.6 million USD).
https://news.google.com/rss/articles/CBMiWkFVX3lxTE9QOVJNNFBqblZReUxxU3pq0MwwVFU5b0kwOVNUUEZJa01rZGRFTjczanRGb0x3QUwtYXgweDhPSmJVZGFPODB2WlZpcnI4M2VLamxfVHBoU1Zidw?oc=5Tteokbokki's popularity also remains unwavering within Korea. Active engagement in the domestic market was observed, including the 'National Tteokbokki Masters Event' held on July 27th. (v.daum.net)
The attention from celebrities is also amplifying tteokbokki's buzz. On July 24th, actress Han Ga-in (한가인) uploaded a video to her YouTube channel featuring her making and enjoying five different types of tteokbokki. She even offered her candid review of actor Ryu Soo-young's (류수영) tteokbokki recipe. (health.chosun.com, mk.co.kr)
https://health.chosun.com/site/data/html_dir/2026/07/24/2026072402384.html, https://www.mk.co.kr/news/entertain/12107094Thus, tteokbokki has transcended its origins as a simple street food to firmly establish itself as a core K-Food item. It is expected to continue expanding its influence in both domestic and international markets in the future.
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