The members of the girl group FIFTY FIFTY (Keena, Saena, Sio, Aran) have become a hot topic recently due to their contract disputes with their current management company, ATTRAKT. The controversy continues to linger, and today (5th), Korean media outlet SBS exclusively revealed that FIFTY FIFTY has already taken their group name and other trademarks, sparking a new round of discussion.
Due to the FIFTY FIFTY members not only unilaterally terminating their exclusive contract with their management company ATTRAKT, but also accusing the company of "not settling profits" and "ignoring members' health conditions", which led to the inability to continue cooperation, it was surprisingly revealed that a third-party force, Warner Music, had attracted them with a 20 billion incentive, intending to let all members switch over, leaving many netizens in disbelief.
Today (5th), Korean media SBS reported that the members of FIFTY FIFTY had pre-registered Korean group and stage names as trademarks, and this took place on the same day they proposed termination of their contracts. Therefore, it is speculated that they had long planned unilateral termination of the contracts.
Although the registered names are not the real names of the group members, some netizens have found out that the names of the four registrants match those of the members' family members. It's clear that they registered under their family members' names, a clever move that left many netizens feeling disheartened.
The current management company, ATTRAKT, has only registered the English name 'FIFTY FIFTY' as trademark, but has not registered the Korean group name and the trademark rights of the stage names of the group members.
After the news was exposed, it immediately became a hot topic on the web. Many netizens couldn't stand it and bitterly criticized, "You're not young anymore, dare to do it but not take responsibility? ","You're really a representative artist of backstabbing ","It really disgusts me, how can there be such a person ","Are the newcomers so terrible now?"
Currently, FIFTY FIFTY has not only suspended their activities, but also cancelled all their previously arranged shows and collaborations. They have cultivated a negative image of ingratitude among the public. Netizens further exclaimed, "Since they can't make a comeback in the entertainment industry, they might as well retire," and "I don't even want to watch them anymore."
