Lee Jun Ho is stealing hearts left and right with his portrayal of Guwon, a son of a chaebol in “King The Land.” Now, following the dating rumors with his co-star Yoona, the 2PM member topped this month’s K-Drama actor brand rankings proving his brand power as a rising star.
Recently, the Korea Corporate Reputation Research Institute (KCR) released its brand reputation rankings for drama actors in July 2023. Topping the list are some of the hottest names in the industry with Lee Jun Ho, Kim Tae Ri, and Kim Tae He securing the top three spots.
The KCR analyzed brand data of 50 actors appearing in dramas aired from June 4 to July 4, 2023. The data was collected from consumers' brand participation, media volume, traffic volume, and communication volume. Then, using an algorithm, the K-Drama actors were ranked based on their brand reputation index.
The results of the big data analysis by the KCR showed that Lee Jun Ho is July’s top K-Drama actor after scoring a brand reputation index of 3,310,965. Jun Ho’s high brand index can be attributed to his successful appearance in the drama “King The Land” where he is starring alongside Yoona. Boosting further Jun Ho’s brand ranking is the recent dating rumor that sparked between him and his co-star Yoona. Although the rumors were quickly put down by both JYP Entertainment and SM Entertainment, the chemistry between Jun Ho and Yoona is still irresistible.
Taking the second spot is Kim Tae Ri who is currently starring in the K-Drama “The Revenant.” The “Twenty-Five Twent-One” actress scored a brand index of 3,159,070. Meanwhile, placing third is Kim Tae Hee with a score of 3,139,139.
The other actors in the top 10 were Lim Ji Yeon (2,773,195), Shin Hye Sun (2,440,539), Ahn Hyo Seop (2,376,304), Han Seok Gyu (2,352,636), Lee Sung Kyung (2,328,427), Chun Woo Hee (2,299,706), and Kim Dong Wook (2,280,472).
The KCR also analyzed the brand big data to determine the factors that contributed to the actors' brand reputation. The results showed that the most important factors were the actors' participation in dramas, their media exposure, and the positive reactions of consumers.
