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K-BeautyK-Beauty Weekly Ranking
This week's K-Beauty ranking is in — here are the latest moves on the chart.
K-BeautyHera Reclaims K-Beauty Throne, Overtaking Sulwhasoo: Amorepacific's Strategic Shake-Up
A major shake-up has hit the K-Beauty market! For years, Sulwhasoo (설화수) held the crown, but now, Hera (헤라) has risen to claim the top spot, capturing the industry's attention. According to a report from Jaeoe Dongpo Shinmun (재외동포신문) on July 30, 2026, the competitive landscape between Amorepacific'
K-Pop記者口中認定態度始終如一的藝人？潤娥對保全超nice網讚爆：其他偶像該學一下
少女時代成員潤娥今（14）日下午出席了化妝品品牌「雪花秀」的活動，只見她現身於在首爾城北區的韓國家具博物館舉辦的「全球文化之旅」的紀念活動，立刻引起一陣騷動。 當天，原本下了一整天的雨在拍照儀式即將開始終於前稍微停了下來，雖然沒有完全停止，但還是下著毛毛雨。原先保全人員本來想替潤娥撐傘，但潤娥看了情況後，則是選擇直接走進會場。 只見潤娥將手伸出傘外，發現雨勢不大於是婉拒了保全的撐傘，直接走向拍照區進行拍照。而拍照的過程中，態度也十分的和氣，面對現場的記者可以說是有求必應，擺出許多亮麗的拍照姿勢。 在整場的雪花秀活動中，潤娥不僅展現了她作為模特兒的風範，知道如何創造出美好的「畫面」讓記者拍下的她，敬業又nice的態度獲得許多記者一致的高度讚賞，更被稱讚為「明星的品格」、「模特的品格」等。 由於日前男團THE BOYZ成員善旴在結束行程後，因在進入電梯的途中不小心將自己的 AirPods 掉在地上，但此時他大聲喊道：「我的 AirPods！」卻沒有要自己出去撿的意思，此時一名保鑣立刻跑去撿起耳機，並用雙手遞給他，但這樣的舉動全被網友拍下，引起態度爭議。 加上爭議過後的後續發文及粉絲槓上藝人NaNa的發言，讓善旴的人品爭議不斷延燒，直到13日晚間經紀公司才發出官方聲明，在代替藝人向大眾道歉之於，更聲稱要對惡評進行法律措施，再度引起大眾的批評。 如今潤娥出席活動的超NICE態度也和深陷人品爭議的善旴形成強烈對比，對此不少網友也紛紛表示「少時雖然是頂級團體，但每個人態度都超好」、「出道後始終如一地漂亮、態度又好、有品味… 真的是完美藝人」、「拜託其他偶像都學學吧」、「潤娥真的是一如既往的專業啊」、「她從出道到現在一直都在這個位置上不是沒原因的」、「真的遇到這麼多人，卻從來沒聽過壞話，這才是真正的她」、「這種藝人應該要更成功才對」、「當然有時候工作時會覺得性格不能當飯吃，但在一起工作時，看到她一直保持禮貌，真的讓人無法不喜歡她」、「潤娥總是笑容滿面又有禮貌」、「說是藝人教科書也不為過」、「像她這種藝人真的越來越少了」、「這樣的藝人真的要珍惜」大讚潤娥的敬業及謙虛態度。
K-PopKorean netizens express their frustration: Even securing advertisements with BLACKPINK's ROSÉ appears to be an ineffective endorsement!
The international girl group BLACKPINK not only holds world tours, but they are also favourites of major well-known brands. You can see BLACKPINK's influence on everything they eat, use, and wear. However, despite being loved by numerous foreign manufacturers and brands, BLACKPINK has recently been noticed by netizens, with Jennie gradually disappearing from domestic TV commercials and endorsements, sparking discussions. Some netizens have pointed out that it's quite unusual for alcohol brands to switch their endorsers every two years. Historically, these brands typically selected renowned female celebrities with high recognition and popularity. Despite initially choosing Jennie as their endorser to rejuvenate their image, it hasn't managed to reverse their declining sales. Additionally, some industry insiders believe that not every advertisement featuring Jennie delivers the anticipated impact. However, some netizens argue that it would be more accurate to say that Jennie has shifted her focus from domestic ads to overseas ventures. As a result, all four members of the group are now serving as ambassadors for numerous international luxury brands, encompassing not only jewelry but also high-end cosmetics, skincare products, and more, all contributing to BLACKPINK's extensive portfolio. However, recently, a BLACKPINK fan in their 20s expressed a sense of regret despite their deep admiration for the group members. This fan, specifically a ROSÉ enthusiast, revealed that they developed an interest in the native Korean brand 'Sulwhasoo' solely because ROSÉ became its endorser. As a highly esteemed and premium brand in Korea, they have strategically chosen ROSÉ as their new ambassador to attract the younger demographic. This fan further commented, "While they have effectively piqued the interest of the younger generation, the focus remains primarily on ROSÉ's image in advertisements and her appearances at department stores." Regrettably, the fan sighed and expressed, "After trying out their renowned cream products, they all have a pronounced ginseng fragrance. While it's a sophisticated scent, how many people in their twenties would want to use it? Moreover, it leaves a lingering ginseng smell on the face," conveying their deep disappointment. As soon as the post was shared, it quickly struck a chord with numerous netizens. They chimed in with comments such as, "The brand needs to reposition itself and create promotions that resonate with young people," "Despite having ROSÉ, the brand hasn't undergone significant changes," "While ROSÉ may have given the brand a youthful image, it appears that people in their twenties aren't actually using it," "Even with ROSÉ as an ambassador, it's still a missed opportunity," and "ROSÉ and ginseng fragrance don't seem to be a great match..." The discussion was intense and widespread.
K-Pop【韓娛熱議】連找BLACKPINK ROSÉ廣告都難以拯救！韓網嘆：白代言了！
國際女團BLACKPINK不僅在世界各地舉行巡迴演唱會，早已是各大知名品牌代言的愛用者的她們，身上從吃的、用的到穿的都能看見BLACKPINK的身影。 但儘管深受不少國外廠商與品牌愛戴的BLACKPINK，日前也有網友發現，像是Jennie逐漸從國內的電視廣告及代言逐漸消失的現象，形成討論。 甚至有網友指出，以往燒酒都會找來具有知名度與國民度的女星代言，但僅隔2年多就更換代言人算是非常少見。雖然品牌方剛開始為試圖更新形象，因此將Jennie選為代言人，但依舊不敵銷售趨勢卻逐漸下降的事實，此外，也有部分業界人士認為Jennie的廣告效果也並非每次都能達到預期。 然而就有網友認為，與其說Jennie在國內的廣告上消失，不如說以Jennie的影響力及重心都轉往國外，因此代言團內四位成員身上也有許多國際精品的代言及大使身分，不僅有珠寶首飾，高級化妝品、保養品等也都是BLACKPINK有涉略的部分。 但近日就有一名20代的BLACKPINK粉絲表示，儘管再喜歡團體成員，但還是對成員代言的商品感到可惜。該名粉絲自稱是ROSÉ的粉絲，也因為ROSÉ代言了韓國本土品牌「雪花秀」後開始對品牌有了興趣。 由於是韓國相當知名且頂級老牌子，因此該品牌也特地換上新的代言人ROSÉ，來增加年輕人的關注，該名粉絲也說道「雖然成功吸引了年輕一代的關注，去了百貨公司也能感受到人們的視線都集中在ROSÉ的形象廣告及影像上」。 但該名粉絲卻可惜嘆：「但在我進去測試了有名的面霜產品後，卻是滿滿的人蔘味，雖然是優雅的香味，但哪個20多歲的人會抹呢？而且臉上都會臉上散發著人蔘的味道」表示相當鬱悶。 貼文一曝光，立刻引起了需多網友共鳴，紛紛表示「品牌應該重新定位再推出適合年輕人定位的宣傳啊」、「雖然找了ROSÉ但品牌還是沒有改變」、「是因為ROSÉ而讓品牌變得更為年輕，但根本沒有20幾歲的人在用」、「雖然找來ROSÉ代言，但還是覺得好可惜」、「ROSÉ跟人蔘味不太搭...」討論十分熱烈。
橘子皮也能變身水煮蛋！毛孔人口耳相傳的縮毛孔小撇步&好物推薦~讓你變身零毛孔美人！
毛孔爆大，就像橘子皮一樣，不用近看就可以看到大到會漏水的凹槽，用化妝品也沒辦法遮蓋？別怕～下面小編就帶來了韓國不同行業的人推薦的口耳相傳的縮毛孔小撇步，以及好物推薦，看下去就對啦～想從橘子皮變身水煮蛋，一定要先筆記起來啊，各位毛孔人從此能擺脫被稱為月球表面的命運～