Korean netizens express their frustration: Even securing advertisements with BLACKPINK's ROSÉ appears to be an ineffective endorsement!

The international girl group BLACKPINK not only holds world tours, but they are also favourites of major well-known brands. You can see BLACKPINK's influence on everything they eat, use, and wear.

However, despite being loved by numerous foreign manufacturers and brands, BLACKPINK has recently been noticed by netizens, with Jennie gradually disappearing from domestic TV commercials and endorsements, sparking discussions.

Some netizens have pointed out that it's quite unusual for alcohol brands to switch their endorsers every two years. Historically, these brands typically selected renowned female celebrities with high recognition and popularity. Despite initially choosing Jennie as their endorser to rejuvenate their image, it hasn't managed to reverse their declining sales. Additionally, some industry insiders believe that not every advertisement featuring Jennie delivers the anticipated impact.

However, some netizens argue that it would be more accurate to say that Jennie has shifted her focus from domestic ads to overseas ventures. As a result, all four members of the group are now serving as ambassadors for numerous international luxury brands, encompassing not only jewelry but also high-end cosmetics, skincare products, and more, all contributing to BLACKPINK's extensive portfolio.

However, recently, a BLACKPINK fan in their 20s expressed a sense of regret despite their deep admiration for the group members. This fan, specifically a ROSÉ enthusiast, revealed that they developed an interest in the native Korean brand 'Sulwhasoo' solely because ROSÉ became its endorser.

As a highly esteemed and premium brand in Korea, they have strategically chosen ROSÉ as their new ambassador to attract the younger demographic. This fan further commented, "While they have effectively piqued the interest of the younger generation, the focus remains primarily on ROSÉ's image in advertisements and her appearances at department stores."

Regrettably, the fan sighed and expressed, "After trying out their renowned cream products, they all have a pronounced ginseng fragrance. While it's a sophisticated scent, how many people in their twenties would want to use it? Moreover, it leaves a lingering ginseng smell on the face," conveying their deep disappointment.

As soon as the post was shared, it quickly struck a chord with numerous netizens. They chimed in with comments such as, "The brand needs to reposition itself and create promotions that resonate with young people," "Despite having ROSÉ, the brand hasn't undergone significant changes," "While ROSÉ may have given the brand a youthful image, it appears that people in their twenties aren't actually using it," "Even with ROSÉ as an ambassador, it's still a missed opportunity," and "ROSÉ and ginseng fragrance don't seem to be a great match..." The discussion was intense and widespread.