SM Entertainment Stock Plummets: Investors 'Heartbroken' as Shares Drop from ₩170,000 to ₩70,000

SM Entertainment, the agency managing popular K-pop girl group aespa (에스파), has experienced a continuous and steep decline in its stock price, leaving investors frustrated. Shares, which once peaked above ₩170,000, have now fallen to fluctuate around the ₩60,000 to ₩70,000 mark, significantly shrinking from their high point and disappointing market investors.

Translated comments from Korean netizens:

1. You just can't touch entertainment stocks. 2. Compared to a year ago, it's definitely halved, but that's not aespa's fault; all entertainment stocks are falling. 3. All stocks have plummeted from their highs, and entertainment stocks are hitting new lows, haha. It's not just SM… ㅠ My JYP shares too…

4. I've always said, don't touch entertainment stocks… 5. So AI still can't beat humans. 6. Why is this only coming out now? I'm a shareholder, and it's been this price since July.

7. Most entertainment stocks have been halved, though. 8. HYBE and JYP's stock prices have also fallen drastically. 9. How could this be aespa's fault?

10. Do you trust entertainment stocks? 11. The entire industry's valuation is down… all entertainment stocks are affected. You could just change the subject and apply this to any of them. 12. I have no idea why entertainment stocks rise or fall, so I don't even look at them.

13. I thought SM only had aespa. 14. It's not just entertainment stocks in the Korean market… look at how much the KOSPI and KOSDAQ indices have fallen. Even blue-chip stocks have plummeted from their highs, so how could entertainment stocks be spared? 15. They're just using SM's representative artist as clickbait.

16. The fluctuations are too extreme. 17. HYBE also fell from ₩400,000 to ₩180,000, and JYP from ₩90,000 to ₩40,000. 18. Is the reporter stuck with SM stock? This is malicious.

19. All entertainment stocks have been halved, yeah yeah. 20. Even top-tier market cap stocks have been halved, so how could entertainment stocks be fine? 21. Does the reporter really want to die?

22. My JYP… my SM… ㅠ 23. My HYBE too ㅜ 24. If you're investing based on aespa's performance, shouldn't you do your research properly? Haha.

25. Does the reporter really not understand the recent stock market? Haha. In this market, how could entertainment stocks survive? Haha. 26. Is this a reporter or a short-form video farm article? 27. Yesterday I saw news about HYBE stock and BTS, now it's a rotation, what's going on? Lol.

28. Even Samsung Electronics and SK Hynix have been halved from their highs, what a joke haha. 29. This news probably just wants to say that aespa is SM's representative artist haha. I don't want to increase views, so I won't read the content. 30. In this market, how could entertainment stocks survive? Haha. Just take this news as saying aespa is SM's representative artist.

31. SK Hynix fell from nearly ₩300 to ₩120, so how could entertainment stocks not fall? Of course, when Samsung Hynix was doing well, stocks in other sectors were already struggling. It's not just SM; HYBE and JYP have all been halved. HYBE fell from over ₩400,000 to ₩160,000. 32. Why touch entertainment stocks… 33. If SM can't create IPs that can go global, I don't see any room for growth.

34. The KOSDAQ itself has already bottomed out, and entertainment stocks are currently at rock bottom within it; being halved is considered good. Similarly, there's a lot of news targeting BTS, saying HYBE's stock price has hit bottom, and it's the same logic. In fact, HYBE's high revenue reliance on BTS has become a negative factor. 35. Damn, if someone buys entertainment stocks because they believe in aespa, aren't they an idiot? Hahahaha. Entertainment stocks are just garbage stocks that fall for no good reason hahaha. 36. All entertainment stocks have fallen drastically. When will my HYBE stock return to ₩200,000? Lol.

37. Entertainment stocks are bought based on trends, not good news. It doesn't matter if you don't understand idols… I used to buy entertainment stocks and didn't care at all about idol schedules or comebacks… I barely even knew who was doing what. 38. All entertainment stocks have fallen, so why only mention SM? And SM doesn't only have aespa, so why only mention aespa? It's not even just entertainment stocks that have fallen. 39. I've always said, don't touch entertainment and pharmaceutical stocks;;;

40. Don't you know entertainment stocks are garbage stocks? Invest carefully. 41. So entertainment stocks shouldn't be held long-term haha, because they're very volatile… And how could this be aespa's fault? All entertainment stocks have fallen drastically now. 42. Huh, why blame aespa when there are famous boy groups not being mentioned?

43. What kind of title is this? 44. The stock market is bad right now. Does the reporter hold a lot of SM stock? 45. aespa is SM's representative group, after all.

46. "What about Bang Si-hyuk (방시혁)?" ₩420,000 → ₩170,000 "Halved"… Target price lowered 19 times. 47. Why is the title like this? 48. It just rises when the overall market rises and falls when the overall market falls, what's there to say…??