Beauty of Joseon Climbs Musinsa Beauty Ranks by Reimagining Traditional Korean Ingredients
K-Beauty brand Beauty of Joseon (조선미녀) has successfully landed in the top ranks of Musinsa Beauty's charts with its new product line, prominently featuring ginseng. This achievement is seen as further proof that the brand's philosophy — reinterpreting traditional Korean ingredients with a modern touch — resonates powerfully in today's market.
Launched in the U.S. in 2019, Beauty of Joseon (조선미녀) is a brand dedicated to promoting natural skin health and offering balanced skincare solutions. It has gained significant recognition both in Korea and globally, particularly for its innovative reinterpretation of traditional Korean ingredients. The brand's products available on Musinsa Beauty primarily feature global bestsellers such as the Glow Propolis Serum, Ginseng Cleansing Oil, Ginseng Essence Water, and Green Plum Cleanser. (Source: Hankyung, May 2, 2024)
As of September 6, 2026, Beauty of Joseon's 'Ginseng Elasticity Cream 60ml' has entered the top tier of Musinsa Beauty rankings at 48th place. The 'Ginseng Snail Serum: Ginseng + Snail Mucin' also secured the 67th spot. Both products demonstrated significant interest, each recording over 100 views in the past month. Notably, the Ginseng Elasticity Cream and Centella Vita Serum have both achieved over 50 cumulative sales.
Beauty of Joseon is actively enhancing its product lineup, with a strong focus on skin elasticity and nourishment, by leveraging ginseng as a core ingredient. The 'Ginseng Elasticity Cream' is designed to strengthen the skin barrier and boost elasticity, while the 'Ginseng Snail Serum' stands out for maximizing skin regeneration and moisturizing effects through the synergistic combination of ginseng and snail mucin. These unique ingredient pairings effectively meet the demands of consumers seeking high-performance skincare solutions, ultimately contributing to the brand's distinctive value proposition.
Beauty of Joseon's Key Product Rankings on Musinsa Beauty (As of September 6, 2026)
| Ranking | Product Name | Key Ingredients | Views (Last 1 Month) | Cumulative Sales |
|---|---|---|---|---|
| 48th | Ginseng Elasticity Cream 60ml | Ginseng | Over 250 views | Over 50 units |
| 67th | Ginseng Snail Serum | Ginseng, Snail Mucin | Over 100 views | No info |
| 69th | Centella Vita Serum | Centella Asiatica, Vitamin | Over 250 views | Over 50 units |
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