Seoul Beauty Room
首爾美妝室
Seoul beauty and styling trends, with K-beauty products put to the test.
Drafted by the Kagit newsroom's automated system and published after human review. Editorial policy
Articles by Seoul Beauty Room
K-Beauty[Ingredient Deep Dive] Centella Asiatica Extract: The Science Behind Soothing Sensitive Skin
Discover the science behind Centella Asiatica Extract (Cica), a K-Beauty must-have for sensitive and damaged skin.
K-BeautyK-Beauty: The Secret to Capturing the Global Market with Affordable Prices?
Discover how K-Beauty is captivating international markets with its unbeatable combination of reasonable prices and high-quality products.
K-BeautyThe Global Beauty Products You Love? They Might Be 'Made in Korea'! K-Beauty's Hidden Power
Discover how K-Beauty ODM companies are becoming the hidden powerhouse behind top global beauty brands like Rare Beauty and Fenty Beauty, driving…
K-BeautyCentellian24 Ignites K-Beauty's Derma-Cosmetic Market with 7-Fold Growth
Discover how Centellian24, a leading K-beauty brand, is driving a remarkable 7-fold growth in Korea's derma-cosmetic market with its high-efficacy…
K-BeautyK-Beauty Takes Global Stage with White House Spokesperson's Endorsement: 'Beauty of Joseon' and 'Mediheal' Lead the Charge
Discover how a White House spokesperson's social media shout-out for K-Beauty brands Beauty of Joseon and Mediheal highlights K-skincare's booming $3.5…
K-BeautyCHUU LENS Picks ILLIT's Wonhee as First Muse, 'Milk & Tea' Series Drops September 28th
K-pop idol Wonhee of ILLIT is the new face of CHUU LENS, set to launch the 'Milk & Tea' series on September 28th.
K-BeautyBeauty of Joseon Climbs Musinsa Beauty Ranks by Reimagining Traditional Korean Ingredients
Discover how K-Beauty brand Beauty of Joseon is captivating international K-Culture enthusiasts by reinterpreting traditional Korean ingredients like…
K-BeautyOlive Young's US Debut: Can K-Beauty's 'Treatment & Regeneration' Tech Reshape the Global Market?
Explore how K-Beauty, driven by pharmaceutical bio-tech and Olive Young's US debut, is set to revolutionize the global beauty market with 'treatment and…
K-Style[BREAKING] Ably's amood App Hits 6.5 Million Downloads, Accelerating Global K-Fashion Growth
Discover how K-fashion platform Ably is driving global expansion with its Japanese app amood reaching 6.5 million downloads and empowering 25,000 small…
K-StyleFrom Chaebol Heiresses to Elite Lawyers: What's the Secret Behind K-Drama Office Looks?
Dive into the world of K-drama office fashion! Discover how actresses Kim Hye-jun, Park Eun-bin, and Esom use their professional looks to define iconic…
K-BeautyK-Beauty Exports Soar Past $11.4 Billion, Boosting Competitiveness with Core Technologies
K-Beauty's global presence is stronger than ever with record-breaking exports of $11.4 billion.
K-BeautyK-Beauty Sunscreen Market: A Deep Dive into Olive Young Sales and TikTok Trends
Dive into K-Beauty sunscreen trends! Explore Olive Young sales, viral TikTok recs, and top brands like Beauty of Joseon & SKIN1004, focusing on hydration…
K-BeautyK-Beauty Takes Over Japan! Qoo10 Mega Sale Sees 'Dive-In Serum' and More Soar Up the Ranks
Discover how K-Beauty brands like Torriden, Dr.Melaxin, Dasique, and Dr.G are conquering the Japanese market during the Qoo10 Mega Sale, with products…
K-BeautyK-Beauty Pioneer Clio's Comeback: Can the 'Kill Cover Cushion' Global Strategy Succeed?
First-gen K-Beauty brand Clio is fighting back! Learn how its revamped 'Kill Cover Cushion' and a strategic entry into the North American market could…
K-BeautyCLIO X Kuromi Cushion Takes TikTok by Storm During Olive Young Sale
Discover how the CLIO X Kuromi collaboration cushion is dominating TikTok and sparking a buying frenzy during the Olive Young sale.
K-BeautyBeyond Great Ingredients: How Personalized Formulas Propelled K-Beauty to World's #2 Spot
Discover how K-Beauty moved beyond good ingredients to hyper-personalized formulas and strategic global market penetration, achieving a record $11.4…
K-BeautyUlta Beauty Hits $3 Billion in Q2 Revenue, K-Beauty Sparks 8.9% Growth!
Ulta Beauty's Q2 2026 earnings hit $3 billion, with K-Beauty products driving a significant 8.9% growth.
K-BeautyVAIM's JUVELOOK Skincare Line Expands Reach with Shinsegae Duty Free Exclusive and Wider Pharmacy Distribution
VAIM's JUVELOOK skincare line, known for its anti-aging benefits, is now exclusively available at Shinsegae Duty Free and expanding its distribution to…
K-BeautyWhy Mediheal is Doubling Down on Toner Pads as K-Beauty Sees 47% Drop in Mask Pack Sales
Discover why K-Beauty brand Mediheal is shifting its focus to toner pads amidst a 47% decline in mask pack sales, including its latest Haechi collaboration.
K-BeautyHan Ga-in's Viral Beauty Secrets and 'Free Wife' Cross-Dressing Transformation Spark Buzz
Discover actress Han Ga-in's viral body & scalp care tips, her 10-year 'life-changing' items, and her hilarious cross-dressing transformation on 'Free…