Specific products from the K-beauty brand Beauty of Joseon (조선미녀) have been capturing user attention and emerging as key items on TikTok since early September 2026.
In early September 2026, products from Beauty of Joseon (조선미녀) became a hot topic among K-beauty fans on TikTok. Specifically, from September 7th to 12th, TikTok creators showcased the 'Tinted Mineral Day Screen SPF 30' and the 'Eye Cream & Eye Patch' duo. A mineral sunscreen that leaves no white cast (백탁) and solutions for sensitive skin are garnering interest from consumers both in Korea and abroad.
Beauty of Joseon Products Gaining Traction on TikTok (September 2026)
| Product name | Key features |
|---|---|
| Tinted Mineral Day Screen SPF 30 | No white cast, 17% zinc oxide inorganic sunscreen |
| Eye Cream & Eye Patch | Hydration & improved skin texture around eyes |
| Red Bean Line (Moisturizer, Serum, Water Gel) | Pore & elasticity care (Red bean PDRN + Peptide) |
The Rise of 'No White Cast Mineral Sunscreen'
The standout product is the 'Tinted Mineral Day Screen SPF 30.' On September 12th, TikTok user @mangoisbueno noted that despite containing 17% Zinc Oxide, the product evens out skin tone without leaving a white cast. They specifically highlighted its suitability for acne-prone or sensitive skin. This innovation, addressing a common drawback of mineral sunscreens (무기자차 선스크린), has resonated positively with consumers. Furthermore, @tmgasmi1 also contributed to the product's popularity on September 11th, praising its natural coverage and ability to create an even skin tone.
The Popularity of the Eye Care Duo
Beauty of Joseon's Eye Cream and Eye Patch duo is also drawing attention on TikTok. On September 10th and September 7th, @chloeferryofficial introduced this combination as a way to hydrate the delicate skin around the eyes, leaving it smooth and vibrant. It's being recommended as a simple yet effective K-beauty routine.
Ingredient Focus: Zinc Oxide
Zinc Oxide, a key ingredient in Beauty of Joseon's 'Tinted Mineral Day Screen SPF 30,' is a physical blocker that reflects UV rays without being absorbed into the skin. It's safe for sensitive and acne-prone skin, offering broad-spectrum UV protection. The technology that minimizes the white cast (백탁) effect addresses a common drawback of Zinc Oxide, earning positive feedback from consumers. Additionally, the 'Red Bean PDRN + Peptide' ingredient, mentioned during Stylevana's Beauty of Joseon product giveaway event on September 7th, highlights interest in pore and elasticity care, being referred to as a next-generation anti-aging ingredient.
Editor's Picks: Beauty of Joseon Hot Items
- Tinted Mineral Day Screen SPF 30 (39W): A mineral sunscreen that evens out skin tone without a white cast. Safe for even sensitive skin.
- Eye Cream & Eye Patch Duo: A set designed for intensive hydration and elasticity care around the eyes, delivering moisturized and vibrant skin.
Beauty of Joseon (조선미녀) reinterprets traditional K-beauty ingredients with modern technology to offer practical solutions for specific skin concerns. By directly showcasing the innovation and effectiveness of its products through global platforms like TikTok, the brand is expanding its K-beauty fandom worldwide.
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