Korean netizens express their frustration: Even securing advertisements with BLACKPINK's ROSÉ appears to be an ineffective endorsement!

The international girl group BLACKPINK not only holds world tours, but they are also favourites of major well-known brands. You can see BLACKPINK's influence on everything they eat, use, and wear.

However, despite being loved by numerous foreign manufacturers and brands, BLACKPINK has recently been noticed by netizens, with Jennie gradually disappearing from domestic TV commercials and endorsements, sparking discussions.

Some netizens have pointed out that it's quite unusual for alcohol brands to switch their endorsers every two years. Historically, these brands typically selected renowned female celebrities with high recognition and popularity. Despite initially choosing Jennie as their endorser to rejuvenate their image, it hasn't managed to reverse their declining sales. Additionally, some industry insiders believe that not every advertisement featuring Jennie delivers the anticipated impact.

However, some netizens argue that it would be more accurate to say that Jennie has shifted her focus from domestic ads to overseas ventures. As a result, all four members of the group are now serving as ambassadors for numerous international luxury brands, encompassing not only jewelry but also high-end cosmetics, skincare products, and more, all contributing to BLACKPINK's extensive portfolio.