Wonhee (원희) from the group ILLIT (아일릿) has been chosen as the first official muse for the color lens brand CHUU LENS (츄렌즈), bringing a fresh burst of energy to the K-beauty industry!
CHUU LENS shared the exciting news of Wonhee's selection as their muse on September 4th via their official TikTok channel, introducing her as "ILLIT's Wonhee, who has round, sparkling eyes and lovely energy." They also announced that together with Wonhee, they will "unveil CHUU LENS's unique new color story, one by one, featuring colors that make you feel good just by looking at them, to even more diverse and lovely designs." Source: CHUU LENS Official TikTok
https://www.tiktok.com/@chuulens_official/video/7681556793197120775What's more, in a follow-up TikTok video released on September 7th, Wonhee personally introduced the 'Milk & Tea' series, which she's a big fan of, teasing the launch of their first new product. This initial collaborative product from CHUU LENS and ILLIT's Wonhee is set for an official release on September 28th. Source: CHUU LENS Official TikTok
https://www.tiktok.com/@chuulens_official/video/7682725891750907154New Product Release Date September 28th
Since her debut, ILLIT's Wonhee has quickly risen as an 'MZ generation wannabe' (a highly aspirational figure for young people), garnering significant interest from various beauty brands. CHUU LENS aims to leverage Wonhee's uniquely adorable image and pure, innocent charm to effectively communicate the brand's 'color story that makes you feel good just by looking at it,' thereby expanding its connection with its core demographic of teens and twenties (the '1020 generation'). This latest muse selection once again highlights the immense influence of K-pop idols within the K-beauty market.
All eyes are now on the synergy CHUU LENS and Wonhee will create, eager to see what new trends they'll introduce to the K-beauty color lens market.
