November is a buzzing month for the K-beauty market. As major platforms roll out massive discount events ahead of the year-end, we're seeing both the continued strength of steady sellers and the rise of emerging brands. Let's dive into the K-beauty trends worth watching this season.

In the first week of November 2026, Olive Young (올리브영), Korea's largest health and beauty retailer, captured consumers' attention with its Black Friday (블프) sale. Meanwhile, new brands are consistently making their mark on the MUSINSA (무신사) Beauty rankings, signaling shifts in the market. Notably, during Olive Young's Black Friday period from November 1st to November 7th, the CNP Propolis Energy Active Ampoule appeared with an incredible discount, garnering significant interest.
MUSINSA Beauty Ranking (As of November 6, 2026)
| Rank | Product/Brand | Category | Notes |
|---|---|---|---|
| 12th | It's Skin Power 10 YE Effector (Tone Correction) 30ml | Ampoule | — |
| 89th | Nunu Shine30 Musk Perfume Hand Balm | Hand Balm | [NEW] |
| 98th | Pibumi Pore Clean Pore Zero LHA Ampoule 50ml x 2ea | Ampoule | — |
The highlight of the K-beauty market this week was Olive Young's discount on the CNP Propolis Ampoule. Originally priced at ₩62,000, it was sold at a 37% discount for ₩38,500, receiving an enthusiastic response from consumers. On the MUSINSA Beauty ranking, It's Skin's (잇츠스킨) steady-selling ampoule maintained its top position, while NIUNIU (뉴뉴), a new brand launched in 2024, notably entered the ranking at 89th place with its hand balm. Pibumi's (피부미) pore ampoule also continued its steady popularity, climbing to 98th place.

CNP 앰플 할인율 37%

CNP 앰플 할인가 ₩38,500
Ingredient Trends to Watch: Propolis, LHA, and Centella Asiatica
- Propolis Extract (프로폴리스): A key ingredient in the CNP ampoule, propolis offers powerful antioxidant and anti-inflammatory effects, helping to strengthen the skin barrier and soothe the skin. It's excellent for protecting skin from external irritants and imparting healthy vitality.
- LHA (Capryloyl Salicylic Acid): Found in Pibumi's pore ampoule, LHA is a salicylic acid derivative that gently exfoliates dead skin cells and effectively manages impurities within pores with less irritation to the skin. It's gaining recognition as a low-irritation peeling ingredient that even sensitive skin types can use with confidence.
- Centella Asiatica Extract (병풀 추출물): Also known as 'Cica' (시카) for its excellent skin regeneration and soothing effects, Centella Asiatica Extract is featured in the recently launched Madeca Mela Capture Ampoule Capsule Cream from Centellian24 (센텔리안24). It helps restore damaged skin and assists in trouble care.
The K-beauty market is seeing high consumer interest in functional ingredients, alongside large-scale discount events. Alongside the phenomenon of proven products like the CNP Propolis Ampoule gaining renewed attention at incredible prices, stylish products from new brands like NIUNIU are entering the rankings, expanding market diversity. This demonstrates that the K-beauty market is evolving beyond price competition, simultaneously pursuing both the intrinsic value of products and novelty.

Kagit Editor's Picks: K-Beauty Items You Shouldn't Miss Right Now
- CNP Propolis Energy Active Ampoule (Refill Set): Olive Young Black Friday limited-time special price ₩38,500. This propolis ampoule is excellent for strengthening the skin barrier and moisturizing, making it an essential item for the dry season.
- It's Skin Power 10 Formula YE Effector (Tone & Texture Care) 30ml: MUSINSA Beauty Rank 12. It cares for both tone and texture simultaneously, providing smooth and even skin.
- Pibumi Pore Clean Zero LHA Ampoule 50ml x 2ea: MUSINSA Beauty Rank 98. Recommended for those who want to manage pores and dead skin cells without irritation, thanks to its LHA ingredient.
The K-beauty market is constantly evolving, driven by the interplay of large-scale discounts, new product launches, and ingredient trends. From Olive Young's strategic discounts to new brands making their mark on the MUSINSA Beauty rankings, all eyes are on the next moves of K-beauty as it accurately identifies consumer needs and continues to innovate.

![[The Remarried Empress] Shin Min-a X Ju Ji-hoon: Disney+ Early Release on Nov 3 at 4 PM KST, Episodes 1-4 Available Simultaneously](/_next/image?url=https%3A%2F%2Fkagit-media.atreez.cc%2Feditorial%2Fscout%2Fcmw1qfsk1jeuinv1jfvwoe4oh%2F32e8ebb1381d.jpg&w=1920&q=75)
![[K-Drama Chart] 'Kkulalba' Rises to Netflix Global #2: 'Poverty Scarier Than Horror' Resonates](/_next/image?url=https%3A%2F%2Fkagit-media.atreez.cc%2Feditorial%2Fimages%2Fcmw10qycvuav5nv1j8pcx8qeq%2Fig.jpg&w=1920&q=75)