Espoir today (on the 17th) announced the expansion of its base makeup lineup, relaunching four revamped 'Water Splash Sun Cream' products tailored to various skin tones and concerns, and introducing two olive-toned 'Be Velvet Cover Cushion' products domestically in Korea, which previously caused a sell-out frenzy on Amazon US.
Sun Cream Renewal by Skin Concern
Espoir has relaunched its 'Water Splash Sun Cream' line, segmenting it into four specialized products. Notably, the 'Water Splash Sun Cream Tan Glow' moves beyond traditional tone-up focused sun care, offering a natural tone-down effect. Additionally, the 'Water Splash Sun Cream Quick Soothing' is a calming sun care solution for skin sensitive to external irritants, formulated with green tea leaf extract.
https://www.newstap.co.kr/news/articleView.html?idxno=328228, https://www.cosinkorea.com/news/article.html?no=57624Global Hit Cushion Lands in Korea
Espoir has officially launched two olive-toned shades of its 'Be Velvet Cover Cushion' in Korea, which previously sold out repeatedly on Amazon US. '23.5 Fair Olive' is one of the shades that first debuted on Amazon US and consistently sold out, while '21.5 Milky Olive' is a whitish olive tone designed to neutralize both redness and yellowness.
Earlier this month (October 1st), Espoir also released a limited edition of five products in its 'Oat Latte Collection,' featuring an oat latte aesthetic, and held a special giveaway event at Olive Young, Korea's largest beauty chain. Through these new product launches and existing line renewals, Espoir is actively responding to the diverse and segmented needs of consumers.
At Olive Young, Korea's largest beauty chain, special discounts and giveaway promotions are currently underway for Espoir's renewed products. For instance, the Espoir Silk Skin Cushion is available from 25,900 won (approximately 35% off), and the Be Velvet Cushion starts from 24,100 won (approximately 26% off). Additionally, a radiant fixer is being offered as a complimentary gift with purchases.
Through these new product releases and renewals, Espoir is strengthening its market competitiveness by offering refined base makeup solutions tailored to consumers' skin concerns and preferred tones.
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