Etude (ETUDE) is teaming up with beauty creator Minje (@meenjechoi) to launch their new 'Gloomy Gummy Balm.' This product, which promises a bouncy, pudding-jelly-like glow, has been generating significant buzz within the K-beauty community even before its official release.
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The Etude Gloomy Gummy Balm is characterized by its "bouncy, pudding-jelly-like glow" and a "moist, soft texture." Its non-sticky feel is expected to provide comfort for dry lips during the autumn season. Co-developed with beauty creator Minje (민제), this product is set for an official launch on November 1, 2026.
https://www.tiktok.com/@lani.4110/video/7697502613146766613, https://www.tiktok.com/@popupbeautydiary/video/7696485072140078343The Secret Behind the 'Pudding Jelly' Texture: A Scientific Look at Ingredients
The "pudding jelly" texture highlighted by this product is achieved through a harmonious blend of film-forming agents, which create a thin, flexible layer on the lips, and emollient ingredients that boost moisture. Oil components like Squalane and gloss-enhancing ingredients such as Polybutene often contribute to a smooth, non-sticky application. The precise full ingredient list will be available for confirmation after the product's launch.
Gloomy Gummy Balm: A 6-Color Lineup
| Color Name | Feature | Recommender |
|---|---|---|
| 01 Chewing Apricot | Vibrant Apricot | Minje's PICK |
| 02 Pink Jelly | Lovely Pink | Lani's PICK |
| 03 Rose Angel | Calm Rose | - |
| 04 Soft Berry | Smooth Berry | Minje's PICK |
| 05 Mauve Gummy | Mysterious Mauve | - |
| 06 Cherry Layer | Vivid Cherry | - |
The Allure of 'Gloomy Gummy Balm' Capturing Community Attention
Positive reactions to the Gloomy Gummy Balm's texture and gloss are particularly noticeable in women's online communities like Theqoo (더쿠) and Instiz (인스티즈). The moist, non-sticky "pudding jelly" feel and the co-development with beauty creator Minje (민제) have emerged as major points of interest. In contrast, FMKorea (에펨코리아), another online community, focused on practical information such as discontinued eyeshadows or lip mask discounts, highlighting differing interests among consumer groups. On TikTok, Etude's shading products were mentioned in relation to Olive Young (올리브영, Korea's largest beauty chain), confirming the brand's strong offline presence in Korea.
Will Etude Lead Lip Trends? A Comparison with Competitors
Etude has solidified its presence in the lip market with products like the 'Duo Fixing Tint,' and the Gloomy Gummy Balm is expected to further strengthen its lip lineup. Competitor Peripera (페리페라) recently launched its 'Ink Glazing Lip Gloss' and 'High-Saturation Lip' products, focusing on intense glossiness and vivid color payoff. The Etude Gloomy Gummy Balm, with its unique texture and non-sticky moisture, offers a distinct advantage, making it a product worth noting for consumers who desire vitality and gloss without the dryness often associated with the autumn season.
Kagit.kr Editor's Final Take: Who Is This Recommended For?
The Etude Gloomy Gummy Balm is ideal for anyone looking to add a natural gloss and hydration to dry, lackluster lips. Its comfortable, non-sticky feel and trendy colors make it a perfect choice for daily lip balm use. However, if you prefer a high-saturation color payoff, it would be wise to consider other products. We're excited to see what position Etude will carve out in the lip market with the Gloomy Gummy Balm.
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