Gong cha Korea (공차코리아) officially launched its new 'Real Apple Series' (리얼 애플 시리즈) menu, featuring three items made with seasonal apples, alongside a collaboration promotion with the globally popular character Miffy (미피) on October 1st, just in time for the autumn season.
New Menu Launch and Miffy Collaboration Promotions
Gong cha Korea had previously announced the launch of its autumn 'Real Apple Series' (리얼 애플 시리즈) new menu, along with two collaboration promotions with the globally popular character Miffy (미피), via a Geumgang Ilbo (금강일보) report (a Korean media outlet) on September 29. The new menu items began sales on October 1st at all Gong cha stores across Korea.
The first promotion is the 'Miffy Tti-bu-ssil (띠부씰) Gifting Event,' running from October 1st until supplies last. Customers who purchase either the 'Real Apple Caramel Milk Tea' or 'Real Apple Omija Tea' (리얼 애플 오미자티) will receive one random Miffy tti-bu-ssil (peel-off sticker) out of 10 available designs. Please note that design selection and exchanges are not possible, and quantities are limited per store. The second promotion is the 'Miffy Collaboration Travel Goods Discount Event,' which began on October 8th and continues until supplies last. During this period, customers who purchase any manufactured beverage can buy collaboration merchandise, such as the Miffy Big Tumbler, Miffy Passport Case, and Miffy Travel Luggage Tag, at up to a 34% discount. This promotion was designed with the concept, 'My Travel Mate, Miffy,' for autumn travel.
신메뉴 구성 (종) 3
미피 띠부씰 (종) 10
굿즈 할인율 (최대) 34%
Features of Each 'Real Apple Series' Menu Item
The 'Real Apple Omija Tea' (리얼 애플 오미자티) is part of Gong cha's K-Fruit Tea lineup, combining tart omija (오미자, a Korean five-flavor berry) with crisp apple and fragrant jasmine tea. Gong cha Korea stated that its red and yellow hues visually evoke autumn foliage, capturing the seasonal atmosphere.
The 'Real Apple Caramel Milk Tea' (리얼 애플 카라멜 밀크티) features a subtle oolong tea base blended with sweet baked caramel and crisp apple dices, enhancing its texture. A Gong cha Korea representative explained that this menu item offers a flavor reminiscent of a sweet apple pie from the very first sip.
The dessert menu item, 'Apple Crumble' (애플 크럼블), boasts a rich texture and taste, filled generously with sweet apple cinnamon filling between crispy and savory crumble. It was developed with tea pairing in mind, designed to be enjoyed with various tea beverages.
https://www.dailian.co.kr/news/view/1696009/%EC%82%AC%EA%B3%BC%EC%98%A4%EB%AF%B8%EC%9E%90-%EB%8B%B4%EC%95%98%EB%8B%A4%EA%B3%B5%EC%B0%A8%EC%BD%94%EB%A6%AC%EC%95%84-%EA%B0%80%EC%9D%84-%EC%8B%A0%EB%A9%94-2026, https://www.newsflix.co.kr/news/articleView.html?idxno=32581Gong cha's Seasonal Menu Strategy
A Gong cha Korea representative stated via a Dailian (데일리안) report (a Korean news outlet) that “The 'Real Apple Series' was planned as a menu where you can enjoy high-quality tea pairings with drinks and desserts that capture the flavor of seasonal apples.” They added, “Additionally, as we've prepared diverse travel-themed promotions with the globally popular character Miffy for autumn, we hope you have an even more special and abundant season with Gong cha.”
Gong cha is continuously expanding its seasonal lineup by utilizing ingredients specific to each season. Following summer menus that featured watermelon, chamoe (참외, Korean melon), super sweet corn, and grapes, autumn highlights mugwort (쑥), chestnuts (밤), and now apples.
