K-Beauty is making waves globally, with a staggering 951% export growth in the Brazilian market in 2025 alone. It's also recently launched in Coles, a major Australian retail channel, further expanding its international reach. This clearly shows that K-Beauty has secured a strong market position, moving beyond just a fleeting trend.
New K-Beauty Brands Launched at Coles, Australia
| Rank | Change | Product/Brand | Key Metric |
|---|---|---|---|
| New Entry | ▲ | COSRX | 호주 콜스 입점 (2026년 9월 25일 예정) |
| New Entry | ▲ | Beauty of Joseon | 호주 콜스 입점 (2026년 9월 25일 예정) |
| New Entry | ▲ | Tony Moly | Australia Coles entry (online & offline) |
| New Entry | ▲ | Real Nature | Australia Coles entry (online & offline) |
Over 100 K-Beauty products have newly launched at Coles, a major supermarket chain in Australia, significantly increasing K-Beauty's accessibility for local consumers. Popular brands like COSRX and Beauty of Joseon are included, drawing significant attention from shoppers there. In the Brazilian market, Korean cosmetics exports surged by an astonishing 951% in 2025 (Korea Customs Service data). This growth is attributed to the increasing interest in Asian skincare, fueled by the widespread influence of K-Culture, including K-Pop and K-Dramas.
브라질 수출 성장률 951%
K-Beauty is appealing to international consumers not just through specific skin trends like 'Glass Skin' (유리알 피부), but also with products that focus on strengthening the skin barrier and providing deep hydration. Gentle formulations suitable for sensitive skin and simplified skincare routines are cited as key factors contributing to its popularity.
Kagit.kr Editor's Recommended New K-Beauty Brands at Coles
Among the brands gaining attention for their new launch at Coles, here are some recommended by Kagit.kr's editors. These brands are already enjoying significant popularity in the global market.
- COSRX (코스알엑스)
This brand is set to launch at Coles, Australia, starting September 25, 2026, and is recognized as one of the 'most in-demand' K-Beauty brands internationally. - Beauty of Joseon (조선미녀)
Also scheduled to launch at Coles from September 25, 2026, Beauty of Joseon captures the interest of international consumers with its concept that reinterprets traditional beauty for a modern audience.
*The brands listed above are recommendations from Kagit.kr editors, and their launch dates at Coles may vary depending on local circumstances.
K-Beauty has now emerged as a global beauty trend, extending its reach far beyond Asia. Just as Samsung (삼성) highlighted the influence of K-Care in Latin America through its 'K-Connection' videocast (Samsung Newsroom), K-Beauty is expected to further expand its influence by successfully integrating with local cultures.
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