As of September 25, 2026, the K-Beauty market is seeing the sustained popularity of practical products like Neutrogena hand cream, as evidenced by the Musinsa Beauty Ranking. Meanwhile, in fashion, interest in expressing individuality through digital platforms is on the rise, with keywords like 'Fashion Deussi' (패션 드씨) trending on X (formerly Twitter). This highlights the multifaceted nature of consumer trends, both within Korea and globally.
Musinsa Beauty Ranking: Practicality and Niche Perfumes Coexist
As of September 25, 2026, the beauty ranking on Musinsa (무신사), Korea's largest online fashion platform, highlights both practical items and niche perfumes. Neutrogena's Intense Repair Hand Cream (56g x2) secured the 70th spot, proving its consistent popularity. Over the past month, this product garnered over 200 views and more than 300 cumulative sales, receiving a high rating of 4.9 out of 5 from 148 reviews. It is currently available for 13,290 won (original price 15,800 won), a 16% discount.
Meanwhile, Laboratorio Olfattivo (LABORATORIO OLFATTIVO)'s Noblige Eau de Parfum 100mL, from the Italian niche fragrance brand, ranked 68th. This brand, whose name means 'olfactory laboratory,' saw its product discounted by 55% to 85,000 won (original price 188,000 won) during the Chuseok (추석) Big Sale period. Its distinctive scents, embodying the free imagination of perfumers, are capturing consumers' attention.
| Rank | Product/Brand | Key Metric |
|---|---|---|
| 68 | Laboratorio Olfattivo Noblige Eau de Parfum 100mL | 85,000 won (List 188,000 won, 55% off) |
| 70 | Neutrogena Intense Repair Hand Cream 56g x2 | 13,290 won (List 15,800 won, 16% off) |
K-Beauty Consumers Seek Balance Between Practicality and Individuality
The simultaneous strong performance of Neutrogena hand cream and Laboratorio Olfattivo perfume in the Musinsa Beauty Ranking suggests that K-Beauty consumers are pursuing both practicality and self-expression. Neutrogena hand cream has become an everyday essential due to the brand's reliability, offering skincare since 1930, and its reasonable price. In contrast, Laboratorio Olfattivo's niche perfumes cater to consumers' desire to express their individuality through unique scents. This reflects a consumer trend that values not just price, but also the product's essential function alongside an experience that satisfies personal taste.
Fashion Keywords Spreading on Digital Platforms: 'Fashion Deussi'
On September 25, 2026, in the fashion sector, the keyword 'Fashion Deussi' (패션 드씨) trended on X (formerly Twitter), indicating a new trend forming around online communities. 'Fashion Deussi' is a keyword presumed to refer to fashion-related products, demonstrating how interest in specific styles or items is rapidly spreading through digital platforms. This clearly shows a shift in how consumers obtain information and share trends, moving from traditional media to social media.
Global Fashion Trends: Best Pants and Distinctive Boots
Highsnobiety 'Shopper Awards' Best Pants
On September 25, 2026, global fashion media Highsnobiety's 'Shopper Awards' highlighted consumers' discerning taste by announcing the readers' choice for this year's best pants. The 'barrel cut' silhouette, in particular, emerged as a new classic, with the article noting, "Ignoring the baseless chatter about the return of skinny jeans, no other silhouette has dominated shoppers' minds and legs quite like the barrel cut." Best items included Uniqlo Barrel Pants Brown, Levi's 568 Loose Straight Jeans, Lemaire Twisted Belted Cotton Twill Pants, ERL Cotton Ripstop Cargo Pants, Celine Bootcut Jeans, COS Linen Relaxed Fit Barrel Leg Pants, Uniqlo Wide Chino Pants, Bottega Veneta Straight Leg Jeans, and Carhartt W.I.P Double Knee Pants. This reflects a trend favoring more conservative pant widths, moving away from overly exaggerated Y2K flare styles.
Nike Air Max Goadome Low: A Reinterpretation of Rugged Charm
On the same day, the 'Nike Air Max Goadome Low Midnight Navy Croc' boots garnered attention for their 'rugged' appeal. Originally a symbol of East Coast street culture in 2007, the Air Max Goadome announced a major revival in 2026. This version features a midnight navy tone with faux crocodile embossed texture, heavy-duty black hardware, rope laces, and a padded leather collar. Described as "one step back from a boot, closer to a sneaker," its design reflects consumers' desire to complete their unique style with high versatility and distinctive material and color combinations.
Alfa Romeo X Luna Rossa: Individuality Extending to Lifestyle
Furthermore, the 'Edizione Luna Rossa' special edition vehicles, born from the collaboration between Alfa Romeo and the Luna Rossa yacht team, showcase a trend where individuality extends beyond mere transportation into lifestyle expression. This partnership, which began in 2025, applies Luna Rossa's white, black, gray, and red color palette to four models: Junior, Tonale, Giulia, and Stelvio, and utilizes ECONYL material (partially made from recycled fishing net nylon) for the interior. Its launch was particularly notable as it coincided with the start of the Louis Vuitton 38th America's Cup on September 24. Prada (Prada) also participates as a main sponsor of the Luna Rossa team, emphasizing the importance of collaborations that transcend the boundaries of sports and style.
The K-Beauty and fashion markets in September 2026 are showcasing diverse consumption patterns, from the consistent popularity of practical Neutrogena hand cream to digital trends like 'Fashion Deussi,' shifts in best pants as chosen by Highsnobiety, and distinctive Nike boots, alongside Alfa Romeo's lifestyle collaboration. This clearly indicates that consumers are focusing on both the essential value of products and unique items that allow them to express their individuality.
