As of September 1, 2026, the ongoing Mega Sale (Megawari) event on Japan's largest online shopping platform, Qoo10, is playing a pivotal role in K-Beauty brands' conquest of the Japanese market. Notably, specific products are achieving remarkable success, capturing the attention of consumers.
The Qoo10 Mega Sale offers Japanese consumers the chance to purchase K-Beauty products at reasonable prices, while for brands, it has become a crucial marketing channel for effectively launching new products and gauging market response. During this event, various K-Beauty brands are aggressively running promotions.
Qoo10 Mega Sale: Key Performing K-Beauty Products
| Product/Brand | Key Features | Qoo10 Japan Performance |
|---|---|---|
| Torriden (트리든) Dive-In Serum | Low-molecular-weight hyaluronic acid, renewed product | High interest as a recommended Mega Sale item |
| Dr.Melaxin (닥터멜락신) Trouble Patches (2 types) | Specializing in trouble care | Entered major rankings within two days of launch ▲ [NEW] |
| Dr.G (닥터지) Moomin Collaboration Edition (5 types) | Limited edition character collaboration | New product unveiled during Mega Sale period |
| Dasique (데이지크) Cheek | Sensational color makeup line | Emerging as a recommended color makeup item for the Mega Sale |
| Bbia (삐아) Cheek | Excellent pigmentation, great value for money | Emerging as a recommended color makeup item for the Mega Sale |
| About Tone (어바웃톤) Cheek | Natural pigmentation | Emerging as a recommended color makeup item for the Mega Sale |
One of the most remarkable movements in this Mega Sale is the surge of Dr.Melaxin's (닥터멜락신) two types of trouble patches. Unveiled on Qoo10 Japan on August 27, 2026, they demonstrated a powerful presence by entering major rankings within just two days (Siseon News, 2026-08-27). This serves as evidence of high demand for sensitive skin and trouble care in Japan, showcasing the trust placed in K-Beauty's functional skincare.
Time to enter rankings 2 days
Trouble Patches 2 types
Dr.Melaxin has emerged as a dark horse in the 'trouble care' segment of the Japanese market with its rapid entry into the rankings. This demonstrates that both product quality and strategic exposure through the Qoo10 Mega Sale were effective.
Furthermore, K-Beauty color makeup brands like Dasique (데이지크), Bbia (삐아), and About Tone (어바웃톤) are seeing their cheek products frequently mentioned as recommended items during the Qoo10 Mega Sale, enjoying immense popularity among young Japanese consumers (TikTok, 2026-09-01). This suggests that K-Beauty color makeup is capturing both 'value for money' (가성비) and 'trendiness' simultaneously, forming a solid fanbase in the Japanese market. Dr.G (닥터지) is also launching its 'Moomin Collaboration Edition' with five types of products (Cheongnyeon Ilbo, 2026-08-24), employing a strategy that targets local consumers' preferences.
This Qoo10 Mega Sale event is more than just a discount promotion; it's a significant example demonstrating how K-Beauty brands are successfully implementing localized strategies by understanding the unique characteristics and consumer needs of the Japanese market. From functional skincare to trendy color makeup and captivating collaborations, K-Beauty's diverse charms are expected to continue captivating the Japanese market.
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