[Data Report] K-Beauty Sunscreen: An In-Depth Look at Olive Young Sales and TikTok Trends

The recent controversy over Daiso's sunscreen performance served as a catalyst, further strengthening consumers' demand for 'verified products' when choosing sunscreen. Against this backdrop, K-Beauty brands are actively promoting their products through highly trusted channels like Olive Young. They are meeting consumer needs with specific functionalities such as 'hydration,' 'no white cast,' 'makeup-friendly' (화잘먹), 'foundation-free' (파데프리), and 'suitable for sensitive skin.' Domestic and international social media platforms like TikTok and Reddit are playing a crucial role in viral marketing and expanding global product recognition, and this is expected to serve as a growth engine for the K-Beauty sunscreen market. OEM/ODM companies should meticulously analyze these market trends, as now is the time for them to focus on developing new formulations that offer both functionality and a pleasant user experience, along with ingredient combinations tailored to target consumers.