As of late September 2026, key products are making waves in the K-beauty market, drawing attention through data from Musinsa Beauty, a major online fashion and beauty retailer in Korea, and Hwahae (화해), a popular Korean beauty review and ranking app. Notably, Hanskin's Collagen Peptide Eye Cream for Face has consistently climbed the ranks, hitting 77th place on Musinsa Beauty back in July. Meanwhile, Anua's Heartleaf 77 Soothing Toner secured 17th place on Hwahae's rankings, showcasing its strong presence in the soothing ingredient category.
Key K-Beauty Platform Ranking Snapshot (As of September 2026)
| Rank | Change | Product/Brand | Key Metric | Data Source & Date |
|---|---|---|---|---|
| 17th | — | Anua Heartleaf 77 Soothing Toner | Hwahae Ranking 17th | Hwahae (2026-09-28) |
| 77th | — | HANSKIN Collagen Peptide Eye Cream for Face | Musinsa Beauty 77th | Musinsa Beauty (2026-07-06) |
| 90th | — | OBRA Scalp Solution Exopicule 2000 | Musinsa Beauty 90th | Musinsa Beauty (2026-09-28) |
| 99th | — | L'Oréal Paris Excellence Cream | Musinsa Beauty 99th | Musinsa Beauty (2026-09-28) |
Hanskin's Enduring Presence and Ingredient Trends
Hanskin (한스킨), known as Korea's original 'BB cream master,' is solidifying its position in the K-beauty market, leveraging Celltrion's world-class bio-technology. Specifically, Hanskin's Collagen Peptide Eye Cream for Face demonstrated its power by ranking 77th on Musinsa Beauty in July. Hanskin continues to introduce products utilizing bio-technology, such as successfully concluding a trial event for its PDRN Pink Ball Glow Serum at the Musinsa Beauty Festa in August.
Meanwhile, Anua's Heartleaf 77 Soothing Toner, which secured 17th place on Hwahae's rankings, highlights consumer demand for skin calming and soothing effects. Houttuynia Cordata (어성초), also known as heartleaf, is a low-irritation ingredient for sensitive skin, often cited as a solution for seasonal skin concerns (like those experienced during changing weather).
[Ingredient Analysis] Collagen Peptide and Houttuynia Cordata: Key Ingredients of Interest in K-Beauty
The standout ingredients in these rankings are Collagen Peptide and Houttuynia Cordata (어성초). Collagen Peptide is an ingredient known to help improve skin elasticity and reduce wrinkles. Its low-molecular-weight form enhances absorption, making it a popular choice for anti-aging products. Hanskin's Eye Cream for Face prominently features this ingredient. Houttuynia Cordata is highly favored by consumers with sensitive or troubled skin due to its excellent anti-inflammatory and soothing properties. These two ingredients reflect major K-beauty trends—anti-aging and soothing, respectively—and play significant roles in the market.
아누아 어성초 토너 (화해 랭킹) 17위
Editor's Pick: K-Beauty Items to Watch, According to the Rankings
If you're looking to experience current K-beauty trends, consider these products:
- Anua Heartleaf 77 Soothing Toner: Ranked 17th on Hwahae (as of 2026-09-28). This product also consistently ranks high in recommended cosmetics for teenagers, making it suitable for sensitive skin in need of soothing effects. The price is around 12,000 KRW. See more on Hwahae
- Hanskin Collagen Peptide Eye Cream for Face: Ranked 77th on Musinsa Beauty (as of 2026-07-06). Infused with Celltrion's bio-technology, this product is recommended for those seeking elasticity care for their entire face. (Price varies by retailer)
