K-Beauty & Fashion: From Kendall Jenner's Serum to 'Eye Patch Gate,' October's Top Trends

Seoul Beauty Room 4 min read

October was a buzzing month for the beauty and fashion industries, filled with diverse news ranging from the influence of global celebrities to innovative products and fresh takes on past trends. Kagit.kr dives deep into the key issues, including Kendall Jenner's love for a K-Beauty serum, the 'Eye Patch Gate' controversy, and the latest shoe trends from Paris Fashion Week.

노란색 배경에 검은색 옷을 입은 여성이 미소 짓고 있습니다.
Jamie Holmes talks 'Eyepatch-gate' and innovation at Fell Beauty. Glossy

Kendall Jenner's K-Beauty Favorite: Anua Soothing Serum

Model Kendall Jenner, a global ambassador for Korean skincare brand Anua (아누아), has been a long-time fan of their 'Azelaic Acid 10 Hyaluron Redness Soothing Serum.' According to a USA Today report on October 1, 2026, this serum is known for its effectiveness on irritated or troubled skin, focusing on reducing redness, controlling sebum, and providing light hydration.

Jessica Moore, a beauty editor at USA Today, personally reviewed the product, stating, "I noticed a change in my skin, and it quickly became a staple in my skincare routine." This product is currently available for $24 (approximately 32,000 won).

https://www.usatoday.com/story/shopping/entertainment/celebrity/2026/10/01/kendall-jenner-anua-soothing-skincare-serum/92038892007/

Fel Beauty's Innovation Amidst 'Eye Patch Gate'

In the beauty industry, a new term, "Eye Patch Gate," sparked heated discussions around September 17, 2026. According to an October 1, 2026 report by Glossy.co, the controversy began when several beauty brands, including Fenty Beauty, Glow Recipe, and Huda Beauty, announced the launch of seemingly identical eye patch products.

Despite this controversy, Fel Beauty's innovative eye patch product garnered significant attention, quickly selling out at Sephora. Veteran executive Jaimee Holmes, in a podcast, attributed Fel Beauty's success to 'innovation,' analyzing that "Eye Patch Gate" actually propelled the success of innovative products.

Around 9/17 Eye Patch Gate 10/1 Kendall Jenner Serum Review 10/5 Fashion New Products/Trends
Major Beauty & Fashion Issue Timeline
https://www.glossy.co/podcasts/veteran-exec-jaimee-holmes-unpacks-eye_patch_gate_and_why_innovation_spurred_Fel_beauty_s_quick_Sephora_sell_out/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss
24USDAnua Serum Price2026년 10월 기준USA Today

Calvin Klein's 'Perfectly Fit' Bra Collection

In the fashion world, Calvin Klein's bestselling 'Perfectly Fit' bra collection is drawing significant attention. An October 5, 2026 report by Nylon.com stated that this collection offers "effortless comfort," making us rethink our entire bra drawer. Notably, it's crafted from breathable microfiber material, providing "second-skin comfort" and maintaining its shape all day long with a lightweight feel.

https://www.nylon.com/shopping/calvin-kleins-perfectly-fit-has-us-rethinking-our-entire-bra-drawer

Air Jordan 16 'Black Pack' and Stealth-Wealth

In the sneaker market, the 'Air Jordan 16 Black Pack' has been released with a "Stealth-Wealth" concept, receiving an enthusiastic response. According to an October 5, 2026 report by Highsnobiety, this product features an all-black colorway with an elephant-textured cowhide upper and a patent leather toe box. Additionally, it boasts a unique "laceless" appearance thanks to its signature shroud, leading to a "stunning resurgence" for the Air Jordan 16 model.

https://www.highsnobiety.com/p/jordan-16-black-pack/

Paris Fashion Week 2027 S/S: The Grand Return of Boat Shoes

During Paris Fashion Week 2027 S/S season, boat shoes made a spectacular comeback as "fashion's new all-rounder." An October 5, 2026 report by Highsnobiety noted that major brands like Loewe, Issey Miyake, Dries Van Noten, and Balenciaga garnered attention by reinterpreting this nautical silhouette in fresh ways. This trend appears to be more than just a fleeting fad, marking a new establishment for boat shoes in the fashion world.

https://www.highsnobiety.com/p/the-boat-shoe-had-its-redemption-arc-in-paris/

As seen, the beauty and fashion markets in October showcased dynamic changes centered around three key themes: celebrity influence, product innovation, and the modern reinterpretation of classic items. Consumers will continue to explore new ways to express their unique beauty and individuality within these evolving trends.

Sources

  1. 1.Highsnobietyhighsnobiety.com
  2. 2.usatoday.comusatoday.com
  3. 3.Glossyglossy.co
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