Amid a 47% Drop in Sheet Mask Sales, Why Mediheal is Focusing on Toner Pads

首爾美妝室8/27/2026 1 min read

Dermocosmetic brand Mediheal is strengthening its leadership in the K-beauty market's toner pad category by officially launching today (26th) the 'Haechi x Mediheal Madecassoside Blemish Toner Pad Limited Edition.' This marks their second collaboration product with 'Haechi' (해치), Seoul's official character, and clearly demonstrates Mediheal's proactive IP licensing strategy and its commitment to developing functional products.

2nd'Haechi' Collaboration

47% ↓Sheet Mask Sales (1 year)

8 varietiesDisney Pixar Collaborations

Risabae

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OEM · B2B

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首爾美妝與造型趨勢，K-Beauty 實測。

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Amid a 47% Drop in Sheet Mask Sales, Why Mediheal is Focusing on Toner Pads

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