As of August 7, 2026, the mask pack market is once again heating up, especially centered around Olive Young (올리브영), South Korea's largest health and beauty (H&B) store. The launch of new and revamped products from Mediheal (메디힐) is particularly energizing the market, signaling a need for strategic responses from K-Beauty OEM/ODM companies.
According to Google Trends data (Google Trends), searches for 'Olive Young mask pack' have increased by 50% over the past seven days compared to the previous week. Similarly, searches related to 'mask pack efficacy' have surged by 40%, indicating consumers' high interest in both product accessibility and effectiveness.
https://trends.google.com/trends/explore?q=%EC%98%AC%EB%A6%AC%EB%B8%84+%EC%98%81+%EB%A7%88%EC%8A%A4%ED%81%AC+%ED%8C%A9&date=now+7-d&geo=KR, https://trends.google.com/trends/explore?q=%EB%A7%88%EC%8A%A4%ED%81%B8+%ED%8C%A9+%ED%9A%A8%EA%B3%BC&date=now+7-d&geo=KRAmidst this vibrant market atmosphere, Mediheal is strengthening its core product lineup. The Mediheal Derma Toner Pad (100 sheets, 7 types), renowned as an '87-time No.1 winner' (87관왕 No.1), has been upgraded and renewed, now on sale at Olive Young for ₩17,900 (originally ₩26,000, approximately $13.06 USD from $18.98 USD). Furthermore, WooltariUSA (wooltariusa.com) is leading a new product offensive with the Mediheal Collagen Ampoule Pad (100 sheets), available for $24.49.
This trend suggests that consumers are looking for more than just simple mask packs; they have a high demand for functionality and innovative formulations, such as ampoule pads. As seen in Mediheal's example, it's time for K-Beauty OEM/ODM companies to seek new business opportunities by reflecting market needs, enhancing ingredients, developing differentiated formulations, and strategically planning pricing and promotions within key distribution channels like Olive Young.
