Olive Young Bestsellers: Why Mask Packs Score 4.7, While Suncare Only Gets 3.7

As a barometer for the K-Beauty market, Olive Young (올리브영), Korea's largest health and beauty retailer, is a platform that quickly reflects the latest consumer trends. An analysis of Olive Young's bestseller data as of August 22 revealed interesting trends in average prices and ratings across key K-Beauty categories. Notably, differences in consumer satisfaction and pricing strategies were prominent within the mask pack, suncare, and hair product segments.

마스크팩 평균가 ₩22($0.016)

마스크팩 평균 평점 4.7/5점

선케어 평균가 ₩25($0.0185)

선케어 평균 평점 3.7/5점

헤어 제품 평균가 ₩27($0.02)

헤어 제품 평균 평점 4.3/5점

Bestseller Analysis by Category: The Strength of Mask Packs

According to Olive Young Global Bestseller data (OliveYoung Face Masks Top 100) as of August 22, the top 100 products in the mask pack category had an average price of approximately ₩22 (about $0.016), with an average rating of 4.7 points. This represents the highest consumer satisfaction among the three categories, reflecting consumers' desire for high efficacy at an accessible price point. Below is a hypothetical ranking example for Olive Young's mask pack category.

순위	제품명	브랜드	가격 (KRW/USD)	리뷰 수	평점	랭크 변화
1	메디힐 티트리 케어 솔루션 에센셜 마스크 REX	메디힐	₩1,000 / $0.74	50,230	4.8	▲1
2	넘버즈인 3번 보들보들 결 세럼 마스크	넘버즈인	₩2,500 / $1.85	32,112	4.7	NEW
3	닥터자르트 더마스크 워터젯 바이탈 하이드라 솔루션	닥터자르트	₩3,500 / $2.59	28,900	4.6	-
4	아비브 어성초 스티커 마스크	아비브	₩2,000 / $1.48	25,780	4.7	▼1
5	듀이셀 시카 플러스 마스크	듀이셀	₩4,000 / $2.96	18,550	4.5	-

K-Beauty Brand Competitive Landscape: The Rise of Torriden

While certain brands show strength across Olive Young's bestseller categories, the emergence of ingredient-focused derma cosmetic brands is noteworthy. A prime example is Torriden DIVE-IN Low Molecular Hyaluronic Acid Soothing Cream, which ranked 19th in data from Hwahae (HWAHAE), a popular Korean beauty review app. These brands emphasize the efficacy of specific ingredients to build consumer trust.

The suncare category (OliveYoung Suncare Top 100) had an average price of ₩25 (about $0.0185), slightly higher than mask packs. However, its average rating was 3.7 points, the lowest satisfaction recorded among the three categories. This suggests high consumer expectations for suncare products and strict evaluation criteria for various factors, including texture, feel, and the dreaded white cast.

The hair product category (OliveYoung Hair Top 100) recorded an average price of ₩27 (about $0.02) and an average rating of 4.3 points, showing a mid-level of satisfaction. As this category includes a diverse range of products like shampoos, treatments, and hair essences, overall quality and efficacy tend to be evaluated consistently across the board.

The Intersection of Consumer Satisfaction and Pricing Strategy

This data analysis reveals significant differences in consumer expectations and satisfaction across K-Beauty categories. Mask packs, despite their relatively low average price, recorded high satisfaction, reflecting a consumer trend that highly values 'gaseongbi' (가성비), or value for money. Suncare, on the other hand, had a higher average price but the lowest satisfaction, suggesting that improving user experience and enhancing functionality are essential in product development.

These trends offer important implications for K-Beauty OEM/ODM (Original Equipment Manufacturer/Original Design Manufacturer) companies. Mask packs are well-suited for a low-cost, high-efficiency mass production model. Suncare products need to focus on innovative formulations and technological development to address common consumer pain points. For hair products, a strategy of maintaining consistent quality while targeting the market with specialized functions (e.g., scalp care, hair loss relief) appears to be effective.

Data Collection and Analysis Methodology

This report collected and analyzed bestseller data from the Olive Young Global website (OliveYoung Global Best Seller) as of August 22, 2026. The average price and rating of the top 100 products in the mask pack, suncare, and hair product categories were used as key analysis indicators. Hwahae (HWAHAE) data was used to further contextualize the market position of individual products. An approximate exchange rate of 1 USD = 1350 KRW was applied for currency conversion. It is noted that the ranking tables presented in this report are hypothetical examples based on Olive Young's average data for each category.

Olive Young's data clearly demonstrates the dynamism of the K-Beauty market. Brands and manufacturers should go beyond simply launching products and instead deeply analyze consumer needs and rating data for each category to inform their product planning and marketing strategies. Especially in categories with lower ratings, there is still a significant opportunity to boost consumer satisfaction through innovative technologies and ingredients.