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HomeK-Pop[JYP's New Girl Group Under Fire] OURBIRTHDAY's Debut Dance Clip Revealed, Criticized for Lack of Originality
K-Pop

[JYP's New Girl Group Under Fire] OURBIRTHDAY's Debut Dance Clip Revealed, Criticized for Lack of Originality

Yan7/23/202615 views 1 min read

JYP Entertainment's latest girl group, OURBIRTHDAY, has just released their debut work, but the dance clip for their debut song has already drawn significant criticism online. Many are comparing them to JYP's past girl and boy groups, suggesting a noticeable gap in their dance and stage presence. Some also question whether they bring enough novelty in a K-pop market already flooded with new groups.

JYP Entertainment's new girl group OURBIRTHDAY's dance clip has sparked criticism.
JYP Entertainment's new girl group OURBIRTHDAY's dance clip has sparked criticism.

Made Headlines Even Before Debut

OURBIRTHDAY is JYP Entertainment's new girl group, and they previously made news due to one member's name. On July 22nd, the group officially released their first digital single 'HUNGRY' and unveiled its performance video.

Scenes related to OURBIRTHDAY (OBD).
Scenes related to OURBIRTHDAY (OBD).

OURBIRTHDAY's official account posted on X, announcing: 'OURBIRTHDAY 'HUNGRY (Side A)' Performance Video,' along with the video link and hashtags '#OURBIRTHDAY', '#아워벌스데이', '#OBD', '#HUNGRY'.

X (Twitter)

Dance Teaser Sparks Criticism After Exposure

Prior to the official release, the members had unveiled a dance teaser clip, which was then widely shared online. Kpop Charts posted on X, writing: 'OURBIRTHDAY teases the choreography for 'Hungry'.'

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However, this dance clip quickly drew considerable criticism. The original post noted that, considering JYP Entertainment's history of producing groups, especially in terms of skill, dance, and stage presence, many felt OURBIRTHDAY had fallen short of expectations.

One netizen posted on X, stating: 'I can't believe this is the same company that gave us TWICE, GOT7, Wonder Girls, 2PM, and miss A.'

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Another netizen also referenced JYP's past girl group lineup, writing on X: 'JYP used to have rookie girl groups like miss A, TWICE, ITZY, and NMIXX.'

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Beyond comparisons to previous JYP groups, some have also focused on the oversaturated nature of the K-pop market with an abundance of debuting groups. Netizen BLACKMAMBA jokingly referenced the song title on X, writing: 'Oh, I'm not hungry.'

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Another netizen on X questioned: 'What's the point of debuting new groups when they add nothing substantial to an already oversaturated industry?'

X (Twitter)

OURBIRTHDAY's first digital single 'HUNGRY' was released on July 22nd, but the discussions surrounding their dance and group identity, both before and after their debut, continue to be a focal point of public attention.

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