Clio's color makeup brand Peripera (페리페라) is setting a new trend in the K-beauty market by collaborating with the convenience store chain CU (씨유) to launch its new 'Perijeongsik' (페리정식) product line. Since early October 2026, the collection has been actively discussed on TikTok with the hashtag '#최초편의점시딩깡' (#FirstConvenienceStoreSeedingKkang), garnering an enthusiastic response from MZ generation (Millennials and Gen Z) consumers.
The collaboration between CU, a major convenience store chain in Korea, and beauty brand Peripera is drawing attention as a novel attempt to break down the boundaries of distribution channels and expand consumer touchpoints. Through this partnership, Peripera is introducing the 'Perijeongsik' concept, which captures an 'Autumn Dessert Mood,' offering a unique beauty experience in an everyday space like a convenience store. This initiative is rapidly spreading among the MZ generation, being dubbed 'convenience store snack cosmetics' on social media platforms like TikTok.
'Perijeongsik' Lineup: Autumn Dessert Mood and Color Palette
The 'Perijeongsik' lineup, born from the Peripera and CU collaboration, introduces a variety of makeup products centered on an 'Autumn Dessert Mood' concept. According to TikTok creator @eunchogreen (은초그린), this lineup includes products for eyebrows, eyeshadow, blush, tint, highlighter, and shading, receiving praise that "the colors are truly insane."
Key products include:
- Mood Blur Tint #10 Kkosup Peanut (꼬숩땅콩): In a sponsored video by @peripera_official, it was introduced as "a savory peanut coral color that instantly brings out an autumn vibe on your lips."
- Clear Sunshine Cheek #39 Rose Cookie Hae (로즈쿠키해): @peripera_official described it as "a softly blending, muted rose pink that creates an innocent look when lightly applied to the cheeks."
- Ink Pocket Palette #15 Rosy Dipping Chocolate (로지 디핑 초콜릿): According to @peripera_official, it's "a neutral rose shade with a hint of pink, a calm autumn palette perfect for daily use."
- Moodlike Highlighter #004 Peach Glow (피치 글로우): @peripera_official emphasized that it creates "a subtle peach glow for a cozy finish."
Notably, @eunchogreen highly praised the tint and blush products for their "으른 여자 완성" (eureun yeoja wansung, meaning 'completes the adult woman' or 'perfect for a mature woman') color palette. These products are available in Korea at CU and Olive Young, Korea's largest beauty chain.
https://www.tiktok.com/@so______it/video/7691906245472587029, https://www.tiktok.com/@love.thang6/video/7692742953219018005, https://www.tiktok.com/@yourhyeda/video/7694993348955901202'Perijeongsik' Viral Status on TikTok
Since early October 2026, at least five pieces of content related to the Peripera X CU collaboration products have been identified on TikTok, demonstrating a high viral effect. The keyword '#최초편의점시딩깡' (#FirstConvenienceStoreSeedingKkang), referring to a fun, casual unboxing or review of seeded products from a convenience store, particularly gained attention, encouraging active consumer participation immediately upon product launch.
틱톡 영상 (최소) 5
These videos went beyond simple product introductions, expanding into experiential content such as 'Went to the convenience store secretly in the middle of the night, without mom knowing; CU X Peripera collab Perijeongsik mukbang(?) asmr,' which stimulated consumer curiosity.
K-Beauty Opens New Marketing Horizons with 'Seeding-Kkang'
This collaboration between Peripera and CU demonstrates that K-beauty brands are moving beyond traditional marketing methods, pioneering new promotional platforms that leverage distribution channels. The emergence of the '#최초편의점시딩깡' hashtag on TikTok suggests that everyday spaces like convenience stores can be utilized as venues for product experience and viral marketing. This is regarded as an example that provides fresh and highly accessible experiences for consumers, showcasing the potential for expansion using brand intellectual property (IP).
Such collaborations, which break down boundaries between different industries, are expected to become a new growth engine for the K-beauty market. Industry attention is now focused on what innovative attempts will follow, utilizing convenience store channels in the future.
