As November 2026 rolls around, the K-Beauty market is buzzing with major year-end sales events. During Olive Young (Korea's largest beauty chain) Black Friday (BlF) period, held from November 1st to 7th, the CNP Propolis Energy Active Ampoule garnered immense popularity, selling for ₩38,500 – a 37% discount from its original price of ₩62,000. Simultaneously, new brands are making significant strides in the Musinsa Beauty (a popular online fashion and beauty retailer in Korea) rankings, signaling shifts in the market. What scientific secrets does propolis, the key ingredient in this 'honey-glow ampoule,' hold?

Propolis Extract: A Gift from Honeybees
Propolis is a natural substance created by honeybees, who collect resin and pollen from various plants and mix them with their own secretions. It's used to maintain the sterile environment of the beehive and is listed as Propolis Extract in cosmetic ingredient names. While its EWG grade is not specified in the source, as a naturally derived ingredient, there is a potential for allergic reactions. According to the Kagit editorial board, propolis offers powerful antioxidant and anti-inflammatory effects, helping to strengthen the skin barrier, soothe the skin, protect it from external irritants, and impart healthy vitality. These benefits have made it a 'miracle ingredient' in K-Beauty.
Propolis: Why K-Beauty is Paying Attention
According to the Kagit editorial board, propolis helps strengthen the skin barrier and soothe the skin thanks to its powerful antioxidant and anti-inflammatory effects. This is due to its rich content of antioxidants like flavonoids and phenolic acids, which protect the skin from harmful external environments and suppress skin damage caused by free radicals. Propolis, also known as a key ingredient in CNP Propolis Energy Active Ampoule, is excellent at protecting the skin from external irritants and imparting healthy vitality.
CNP 앰플 할인율 37%
CNP 앰플 할인가 ₩38,500
화해 샴푸 랭킹 20위
Musinsa Beauty Ranking (As of November 6, 2026)
| Rank | Product/Brand | Category | Notes |
|---|---|---|---|
| 12th | It's Skin Power 10 YE Effector (Tone Correction) 30ml | Ampoule | Steady Seller |
| 89th | NUNU Shine30 Musk Perfume Hand Balm | Hand Balm | New Brand Launched in 2024 |
| 98th | Pibumi Pore Clean Pore Zero LHA Ampoule 50ml x 2ea | Ampoule | — |
Key Ingredients and Products Leading the K-Beauty Market
Propolis is a beloved ingredient found in various formulations and brands. The CNP Propolis Energy Active Ampoule, which sold for ₩38,500 (a 37% discount from its original price of ₩62,000) during the Olive Young Black Friday period, proved its high popularity with its skin barrier strengthening and radiant glow effects. This ampoule, also a Kagit editor's pick, is considered an essential item for the dry season.
Additionally, the VIBELAB 4-Week Solution Hair Loss Relief Green Shampoo ranked 20th on the Hwahae (a popular Korean beauty app for ingredient analysis and product reviews) ranking, demonstrating the strength of products targeting specific concerns. In the Musinsa Beauty ranking, It's Skin Power 10 YE Effector (Tone & Texture Correction) Ampoule maintained its 12th position, while NIUNIU (뉴뉴)'s Shine30 Musk Perfume Hand Balm, a new brand launched in 2024, newly entered at 89th place, drawing attention. PIBUMI (피부미) Pore Clean Zero LHA Ampoule also continued its steady popularity, ranking 98th. Kagit editors recommended the PIBUMI pore ampoule for those who want to manage pores and dead skin cells gently with LHA ingredients.
Furthermore, Centella Asiatica Extract (병풀 추출물), applied in the Madeca Mela Capture Ampoule Capsule Cream released by Centellian24, is well-known as a 'Cica' ingredient for its excellent skin regeneration and soothing effects. It helps restore damaged skin and manage blemishes.
https://kagit.kr/ko/posts/cnp-ampoule-deal, https://www.hwahae.co.kr/goods/77306Utilizing Key Ingredients for Your Skin Concerns
Propolis is excellent for strengthening the skin barrier, soothing, and imparting vitality, so it's recommended for consistent use in morning and evening routines, especially for dry or externally irritated skin. Using it in an ampoule form, like the CNP Propolis Ampoule, allows for concentrated delivery of active ingredients.
LHA (Capryloyl Salicylic Acid), found in the PIBUMI pore ampoule, is a salicylic acid derivative effective in gently removing dead skin cells and managing impurities within pores without irritation. As a low-irritation peeling ingredient safe for sensitive skin, it's ideal for pore care or when you need to clear away old dead skin cells.
Centella Asiatica Extract (병풀 추출물) offers excellent skin regeneration and soothing effects, aiding in the recovery of damaged skin and managing blemishes. Concentrated use during times when soothing and recovery are needed, such as with Centellian24's Madeca Mela Capture Ampoule Capsule Cream, can maximize the benefits of the Cica ingredient. Before using any new product, a patch test on a small area like the inner arm is always recommended.
When Caution is Needed
Propolis is a naturally derived ingredient, and according to the Kagit editorial board, there is a potential for allergic reactions. Individuals with allergies to bee products (honey, royal jelly, pollen) should use propolis with caution, as cross-reactions can occur. While LHA is known as a low-irritation peeling ingredient safe for sensitive skin, it cannot be definitively stated as 100% safe for all skin types. For any new product, starting with a small amount and performing a patch test to observe skin reactions is always recommended.
The K-Beauty market is constantly evolving, accurately identifying consumer needs and innovating, from Olive Young's strategic discounts to new brands making their mark on the Musinsa Beauty rankings. While proven steady-sellers like propolis regain attention with exceptional prices, innovative products from emerging brands like NIUNIU (뉴뉴) enter the rankings, expanding market diversity. This demonstrates that the K-Beauty market is moving beyond price competition to simultaneously pursue both the intrinsic value and novelty of products. Make smart choices for your skin health, pay attention to K-Beauty's next moves, and experience radiant skin.

![[K-Beauty Expansion] Olive Young Adds 5 More Stores in California, US, Accelerating Leap into Global Mainstream](/_next/image?url=https%3A%2F%2Fkagit-media.atreez.cc%2Feditorial%2Fscout%2Fcmwanxta20wpoql1edkqq8gjk%2Fb04985dccc0a.png&w=1920&q=75)
