Today (the 24th), RMK has unveiled a new 4-color loose powder designed for personalized skin tones. Meanwhile, Daiso Korea's body gua sha product is generating buzz, receiving high praise from Thai beauty expert 'ajummabakorea,' who called it "very good."
A woman wears a blue argyle knit set, red beret, gloves, and boots. Allurekorea
New Products and Review Trends
RMK has launched a new 4-color powder that allows for precise skin tone customization, offering benefits like brightening, pore blurring, and redness correction. Taiwanese beauty media outlet highlighted this product in a report on September 24, 2026, calling it a "must-buy item during anniversary sales" and emphasizing its essential role in achieving an ideal complexion.
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Meanwhile, Daiso Korea's (다이소 코리아), a popular South Korean discount retail chain, body gua sha (괄사, a traditional East Asian massage tool) product is being sold in Thailand for approximately 100 Thai Baht (around 3,800 Korean Won) and is receiving positive feedback from local beauty experts. Thai beauty expert 'ajummabakorea' personally stated on their Facebook on September 23, 2026, that the product is "very good (ใช้ดีมาก!)" expressing high satisfaction.
A woman sits in front of a drum set, wearing an argyle pattern cardigan and black stockings. Allurekorea
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₩3,800KRWDaiso gua sha price2026년 9월 23일ajummabakorea
4UnitsRMK powder color count2026년 9월 24일GirlStyle Taiwan
Global Trends and Market Expansion
Ingredient-Focused Skincare and Hybrid Beauty
Medicube (메디큐브), a South Korean derma-cosmetic brand, has entered the ingredient-focused skincare market with its 'Collagen Niacinamide Jelly Cream.' Introduced by 'krbeautybd' on September 23, 2026, this product is manufactured in Korea. It emphasizes that Niacinamide contributes to strengthening the skin barrier, improving skin texture, minimizing pores, reducing fine lines, and brightening skin tone. Hydrolyzed collagen and Hydrolyzed Elastin are highlighted for aiding elasticity and hydration. Additionally, Squalane helps prevent moisture loss. This anti-aging product is free of artificial colors, suitable for all skin types, and focuses on winter hydration and elasticity management.
Meanwhile, global brands including Estée Lauder and Clarins are leading a trend tailored to modern lifestyles by emphasizing multi-functionality through 'hybrid beauty' products, such as hydrating foundations and nourishing lip colors. Cosmetics Business reported on September 24, 2026, that this hybrid beauty trend has become a major force shaping the global beauty industry, aligning with consumers' tendency to seek products that offer multiple benefits without additional purchases amidst economic uncertainty. According to Circana data, value sales in prestige beauty increased by 9.4% year-over-year, but the average selling price decreased by 3.1%, reflecting a competitive market environment.
[Department Store] RMK NEW Loose Powder 4 Colors & Textures | CJ OnStyle Item
Social Commerce Expansion and Global Market Strategies
UK health and beauty retailer Boots is set to officially launch on TikTok Shop on September 28, 2026, following Sephora and Ulta Beauty. Boots' TikTok Shop will feature a curated selection of skincare and beauty products, including its own brand No7's Pro Artist makeup line, the K-beauty-inspired 'Good Intent' line, and the recently released 'Prime Forever' longevity collection. With TikTok reporting a 55% increase in live shopping sales, Boots' move is seen as a significant step to reach a new, younger customer base.
"Millions of people are already discovering beauty and skincare products through TikTok and the creators and communities they trust. This launch provides an exciting new way for us to be part of that dynamic experience and help even more customers discover new products and shop for their favorites in a seamless and relevant way."
Item— Paula Bobbett, Chief Digital & Data Officer, Boots (September 24, 2026, Cosmetics Business)
Meanwhile, Lumson Group (룸슨 그룹) is pursuing international growth through acquisitions in the US and Asia, aiming to capture opportunities in high-growth markets. This expansion will strengthen global customer service capabilities, foster international industrial and commercial relationships, and contribute to seizing new opportunities in rapidly expanding markets.
![백화점]RMK NEW루스 파우더 4가지 컬러&텍스처 | CJ온스타일](https://kagit-media.atreez.cc/editorial/scout/cmufdypr41bwtmj1d3bxd7rwi/43dc29bc4dc4.jpg)
