Reading the Current State of K-Style for Fall 2026
For the Fall 2026 season, the K-Beauty and K-Fashion markets are showcasing a trend that simultaneously pursues both practicality and individuality. Kagit.kr (카깃) has analyzed the core of current K-Style, based on the MUSINSA (무신사) Beauty rankings as of September 23rd and new product releases from popular K-Fashion brands. From gentle skincare that protects your skin to comfortable fashion that blends into everyday life, we introduce the items that will complete your Style this autumn.
MUSINSA Beauty Ranking: The Rise of Seasonal Skincare and Autumn Fragrances
According to the MUSINSA (무신사) Beauty ranking (Source) as of September 23, 2026, skincare products preparing for the dry change of seasons (환절기) and deep, autumnal fragrances have climbed to the top ranks. Notably, THEHARNAY (더하르나이)'s Cicaide Cream 100ml x 2-piece set, which ranked 58th, garnered significant consumer interest by offering an additional Hyazulene MASC Pack (마스크팩) and two Hyazulene Cream sachets as a bonus.
https://www.musinsa.com/products/5803186, https://www.musinsa.com/products/6182958, https://www.musinsa.com/products/1304418, https://www.musinsa.com/products/2005123| Rank | Product | Brand | Original Price | Sale Price (Discount Rate) | Cumulative Sales | Past 1 Month Views |
|---|---|---|---|---|---|---|
| 58th | [SET] Cicaid Cream 100ml x 2ea | The Harnaï | 58,000 won | 39,440 won (32%) | 400+ units | 550+ views |
| 74th | Re-Blue Boosting Multi Toner 400ml | Carenology | - | - | - | - |
| 96th | Doubtless Body Mist 3 Types 100ml | Body Holic | - | - | - | - |
| 96th | Blossom EDP 60ML | Jimmy Choo Perfume | 129,000 won | 103,200 won (20%) | 100+ units | 200+ views |
In-Depth K-Beauty Brand Analysis: THEHARNAY and JIMMY CHOO PARFUMS
The THEHARNAY (더하르나이) Cicaide Cream Set (Source 2), which ranked 58th in the MUSINSA (무신사) Beauty ranking, is sold for 39,440 won, a 32% discount from its original price of 58,000 won. It has recorded over 400 cumulative sales and over 550 views in the last month. Launched in 2018, the Korean brand THEHARNAY (더하르나이) positions itself as "an incomparably gentle skin guardian created after long research to protect precious skin," aiming to "provide a sanctuary for modern people's irritated skin with good products."
The JIMMY CHOO PARFUMS (지미추 퍼퓸) Blossom EDP 60ML (Source 3), which secured a joint 96th place, is being sold for 103,200 won, a 20% discount from its original price of 129,000 won. It has recorded over 100 cumulative sales and over 200 views in the last month. The French luxury fragrance brand JIMMY CHOO PARFUMS (지미추 퍼퓸) has been "expressing modern elegance and charm through bold and sophisticated scents" since 2011.
더하르나이 시카이드 크림 누적판매 400개 이상
더하르나이 시카이드 크림 최근 1개월 조회수 550회 이상
K-Fashion Trends: Covernat & BEENTRILL Fall New Collection Live
During the 한국潮牌直播 (Korean Trend Brand Live Broadcast) (Source 5) held on September 22nd, popular K-Fashion brands Covernat (커버낫) and BEENTRILL (비이엔트릴) unveiled a large number of their Fall 2026 new arrivals, setting the K-Fashion trends. The live broadcast was divided into segments, AB장 (COVERNAT) and AC장 (BEENTRILL), showcasing each brand's unique autumn Style.
https://www.facebook.com/KRGboutique/videos/1437148814991895/Covernat: The Epitome of 'Everyday Korean Style'
Covernat (커버낫) presents a Style close to "everyday Korean wear (한국인 일상 착장)," characterized by a "Korean vibe that's not too over-the-top, yet perfectly fitted." With a color palette of gray, black, navy, cream, and earthy tones that "mix and match well in any wardrobe," and comfortable fits, it proposes a simple yet sophisticated K-casual Style. This new collection will be an excellent choice for those "looking to update their autumn wardrobe or find couple looks."
BEENTRILL: The iKON of 'Hip Street Mood'
In contrast, BEENTRILL (비이엔트릴) emphasizes "K-street casual with attitude," utilizing its signature "three-stripe" logo to create a look that's "hip even without much effort." Most products are released in wide fits, making them easy for both men and women to wear. A trendy look can be achieved simply by "pairing a loose top with cotton pants or jeans and sneakers." BEENTRILL also introduced items "perfect for creating couple looks."
K-Style Colors Autumn with Practicality and Individuality
For Fall 2026, K-Beauty is evolving with practical items that protect skin's natural health, like THEHARNAY (더하르나이)'s Cicaide Cream, while K-Fashion is expressing individuality through Styles like Covernat (커버낫)'s 'everyday wear' and BEENTRILL (비이엔트릴)'s 'street mood.' The MUSINSA (무신사) Beauty ranking and the unveiling of new collections from popular K-Fashion brands clearly demonstrate the current state of these K-Style trends, providing inspiration for styling in the upcoming season.
