Netizens can't understand the NewJeans' "ETA" MV and are asking for an explanation! The director personally responded and deconstructed the story point by point!
2023-07-25
Many netizens have different interpretations of the music video for girl group NewJeans' new song "ETA". On the 24th, a Korean netizen posted a screenshot of a direct message to the director, Shen Yushuo, who personally explained the behind-the-scenes story of the music video.
As shown in the screenshot, Director Shin Woosuk first expressed his gratitude to the fans: "Hello everyone, thank you for liking this MV. However, after completing the work, I do not like to explain it in detail, so it's hard to explain specifically."
Image source_온라인 커뮤니티However, he also explained, "We've said all we can say, in the end, ETA wanted to talk about 'rumors'. In modern society, we are exposed to many facts that we haven't seen with our own eyes and make judgments about them. In this process, many facts are distorted and exaggerated, and NewJeans also created such rumors in the MV."
Director Shen Yu-shuo stated, "If you carefully observe the timeline of this MV, you will find that the timeline between the driving woman and her call with NewJeans is incorrect, which you can see from the phone icon that was placed aside from the beginning. In fact, the woman has already killed the man and is on her way to dispose of the body."
He also said, "In reality, it's not clear whether the man has done anything improper, and the kiss scene is just a delusion that appears after the woman doesn't answer the phone." The director expressed the message he wanted to convey through the music video: "We are in the midst of so much information, but we never thought about whether it's true or not, we just convey it to someone." In the end, the director also expressed his sincere gratitude for everyone's love for the music video.
Netizens also highly praised: "That's great! Recently, there seem to be fewer and fewer music videos that convey messages, unlike in the past." "I didn't expect there to be such a story behind just a visually pleasing music video..." "Indeed, not just anyone can be a director."
Director Shin Woo-seok, in addition to shooting the music video for NewJeans' new song "ETA," also made music videos for NewJeans' "Dito," "OMG," and "Cool We You."
Editor: Indeed, not everyone can be a director! I didn't expect such a message behind it! 😳
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