Centellian24's 'Madeca Cream' lineup has officially taken center stage in global K-Beauty trends, drawing significant attention from beauty influencers and users on TikTok on September 18th and 19th.
On September 18th, TikTok user @beautymes_ posted about Hollywood actress Charlize Theron (샬리즈 테론) purchasing 'Centellian24 Expert Madeca Cream Active Renew PDRN' in Korea, stating, "Charlize Theron l’ha comprata in Corea 🇰🇷✨" (Charlize Theron bought it in Korea) [Source 1]. This post immediately captured users' attention. On the same day, several influencers, including @zaanuukaa and @prakritighimire28, actively promoted the product by unboxing PR packages they received from Centellian24. @zaanuukaa exclaimed, "The biggest PR package I’ve ever received! 🥹✨” [Source 2], while @prakritighimire28 introduced herself as a 'Centellian24 Global Ambassador' [Source 3].
https://www.tiktok.com/@beautymes_/video/7686911605178764577, https://www.tiktok.com/@zaanuukaa/video/7686860154184191250, https://www.tiktok.com/@_bishakha_/video/7687092917449673991틱톡 콘텐츠 게재 9건
Over the two days of September 18th and 19th, a total of nine pieces of content featuring Centellian24 Madeca Cream and related products were heavily posted on TikTok [Source 1-9]. These posts, combining Charlize Theron's mention with various influencers' PR package reveals and product reviews, created a powerful synergy. Notably, beauty platform accounts like @Picky KBeauty and @YesStyle were also tagged, participating in the promotional activities [Source 4, 6].
Global Influencer Collaboration and Ingredient-Based Appeal
Centellian24 is actively expanding the recognition of its Madeca Cream lineup by collaborating with global influencers through TikTok. @prakritighimire28 [Source 3] and @zaanuukaa [Source 2] identified themselves as 'Centellian24 Global Ambassador' or 'Centellian24 Ambassador,' introducing the products and sharing their actual user experiences, thereby building consumer trust beyond simple advertisements. Furthermore, TikTok content emphasizes the professional nature of Centellian24 products through the hashtag '#PharmacyBeauty' [Source 1, 7, 9].
The product's key ingredient, PDRN (Polydeoxyribonucleotide), is highlighted in several products, including 'Expert Madeca Cream Active Renew PDRN' [Source 1] and PDRN Eye Cream [Source 7, 9], raising expectations for skin regeneration and vitality improvement. The PDRN Eye Cream, in particular, attracted consumer interest by directly promoting its benefits with the slogan, "One cream. Zero dark circles. Zero wrinkles." [Source 9].
Diversified Product Lineup and Ingredient Synergy
Beyond Madeca Cream, Centellian24 offers a diverse range of products to address consumers' specific skin concerns. TikTok user @melva_sarango praised the 'Madeca Cream Zero Special Set' and 'Time Reversee Zero,' exclaiming, "Mi nueva obsesión para una piel radiante y cuidada 💚" (My new obsession for radiant and well-cared-for skin) [Source 5]. Notably, the 'Madeca Cream Time Reverse Zero' is available in both full and mini sizes, emphasizing its versatility for both daily skincare and travel [Source 6].
TECA (Titrated Extract of Centella Asiatica), derived from the key ingredient Centella Asiatica Extract (병풀 추출물), is known to contribute to skin soothing and barrier strengthening. 'Madeca Cream Time Reverse Zero' is introduced as containing TECA, Centella Asiatica Extract, and Sodium Hyaluronate to provide hydration and comfort to the skin [Source 6]. Additionally, the 'Madeca Daily Repair Toner' contains 10,000ppm of TECA DERM and Centella Asiatica Extract, promoting hydration, soothing, and barrier care for mature, dry, sensitive, or stressed skin [Source 8]. This emphasis on ingredient-based efficacy strongly appeals to consumers pursuing K-Beauty trends like 'Glass Skin.'
The Centellian24 Madeca Cream lineup has achieved significant visibility on TikTok, thanks to Charlize Theron's mention and collaborations with global influencers. The diverse product range and the emphasis on the efficacy of key ingredients like PDRN and TECA are expected to positively impact K-Beauty's expansion into the global market. Combined with the 'Pharmacy Beauty' trend, Centellian24 is poised to continue attracting international consumers who value professionalism and tangible skin improvement results.
