The group ILLIT (아일릿), known for their fresh visuals and captivating performances, is drawing public attention with an unexpected charm. It's their 'ajae ipmat' (아재 입맛). According to a report by Chosun Biz, the ILLIT members' love for gukbap (국밥) has broken free from the typical idol image, offering a unique sense of familiarity.
'Ajae ipmat' (아재 입맛) typically refers to food preferences favored by middle-aged and older individuals, meaning a fondness for simple, hearty dishes like gukbap (국밥) and sundae (순대 – Korean blood sausage). For K-pop idol groups, who usually pursue a youthful and trendy image, revealing such tastes is somewhat unusual and comes across as an unexpected, charming twist to fans. Some playful reactions even suggest that ILLIT should become 'Gukbap Ambassadors.'
ILLIT, with their endearing charm, recently departed for an overseas schedule. According to O! STAR's short-form content and Chosun Biz reports, ILLIT departed for Hong Kong via Incheon International Airport on the 21st. Members Iroha (이로하), Wonhee (원희), and Minju (민주) were seen with bright smiles as they headed off. They are scheduled to attend an overseas event held at Hall 10 of AsiaWorld-Expo in Hong Kong.
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Number of Members Mentioned 3
ILLIT's 'ajae ipmat' highlights a different, more human side of their charm, distinct from their charismatic stage presence, and is effective in building a connection with the public. This unexpected image allows them to connect more closely with fans, offering a fresh perspective and serving as a crucial factor in boosting the group's likeability. It can be seen as an example of expanding the spectrum of charms that K-pop idols can display.
With their 'ajae ipmat' love for gukbap, ILLIT is currently fulfilling their overseas schedule in Hong Kong. All eyes are on what other unexpected sides they will show to captivate fans in the future.
