保養品牌品牌重塑後新推形象照！代言人珉奎、員瑛卻遭網嫌不搭！
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韓國美妝集團愛茉莉旗下有許多知名品牌，舉凡高端雪花秀、IOPE等，到其他諸如蘭芝、ETUDE以及Innisfree等，在韓國海內外都具有相當高人氣。
而愛茉莉今年做了大幅度的品牌重塑，其中改變最明顯的就是Innisfree，不但包裝大改，就連LOGO字體也變得完全不一樣，而其中讓網友在意的還有代言人的形象照。
1日韓國論壇《the qoo》上傳了多篇以Innisfree代言人為主題的文章，其中一篇標題為「從男性代言人感受到的Innisfree品牌重塑前後概念」，文章內放上先前代言人演員李敏鎬形象照，絕大部分都是在濟州島以及自然風景下拍攝，為了呼應品牌的綠茶系列，也有許多在茶田內拍攝的照片。
接著網友也提到目前最新的男性代言人是SEVENTEEN的珉奎，並且放上珉奎的形象照，拍攝的概念是有活力並且充滿能量，擁有無限可能性的Innisfree，相較於李敏鎬的照片，珉奎的照片幾乎都是棚拍，也因此網友表示「以前提到Innisfree會想到自然主義，現在說到Innisfree就什麼都想不起來」、「代言人兩個都長得超帥，外型也很類似，但概念真的完全不一樣」、「代言人某種程度上也需要一點演技，新的代言人感覺有點僵硬」、「現在這個模特兒跟Innisfree感覺很不合」
另外也有網友拿女團IVE成員張員瑛的照片出來對比，張員瑛自2021年開始便擔任Innisfree代言人，然而全新概念的照片也不被網友喜愛「新概念漂亮是漂亮，但要是手裡沒拿著保養品，會以為她是在代言彩妝品」、「已經看不見品牌，只看的見代言人了」、「前面的照片比較看的出來Innisfree的形象，新的就只是張員瑛，特色全都沒了」
也有網友找出歷代Innisfree代言人的照片，有演員南相美、演員宋慧喬、演員文瑾瑩，歌手兼演員潤娥以及現任代言人張員瑛做比較，也引起不少網友迴響。
網友表示「每一個都是開朗又清純」、「潤娥真的跟Innisfree是天生絕配」、「張員瑛比起基礎保養品牌，感覺更適合彩妝品牌，她應該去代言ETUDE的」、「好像只有員瑛感覺不太適合，以代言人來說感覺是選錯了」、「張員瑛是很漂亮，但總覺得跟品牌形象不合」、「她應該要跟Kazuha交換代言品牌」
小編：品牌重塑後的形象照真的跟以往差距好大啊…
吳喬巴
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