The 2027 S/S Milan Fashion Week was absolutely buzzing, and K-celebs weren't just turning heads on the runway – their 'real' fashion off the catwalk captured global attention! Five stars, including Song Hye-kyo (송혜교) for Bottega Veneta, Sana (사나) for Prada, and Yoona (윤아) for Max Mara, lit up Milan with styles that perfectly showcased their individual personalities.
Held in Milan, the heart of global fashion, the 2027 S/S Fashion Week was more than just a series of runway shows—it was a full-blown fashion festival. According to a Vogue Korea article from October 2, 2026, a large contingent of K-celebs, including Song Hye-kyo (송혜교), Sana (사나), Yoona (윤아), Park Gyu-young (박규영), and Nana (나나), significantly elevated the status of Korean fashion. These stars showcased their unique 'real fashion' outside the show venues, drawing the attention of fashion enthusiasts worldwide. Their styles serve as an important indicator, offering a sneak peek into upcoming season trends.
| No. | Celeb/Brand | Key Style Points | |
|---|---|---|---|
| 1 | Song Hye-kyo & Bottega Veneta | Quiet luxury, big tote bag and glasses | @kyo1122 |
| 2 | Sana & Prada | Intellectual and sophisticated, witty styling | @m.by__sana |
| 3 | Yoona & Max Mara | Elegant and luxurious tone-on-tone look, minimal chic | @yoona__lim |
| 4 | Park Gyu-young & Gucci | Sensual & sporty, mix-match of contrasting vibes | @lavieenbluu |
| 5 | Nana & Ferragamo | Intense red biker jacket, bold cropped look | @jin_a_nana |
The 'Real' Fashion Details of K-Stars Who Shined in Milan
Song Hye-kyo: The Embodiment of Bottega Veneta's Quiet Luxury
Global ambassador for Bottega Veneta, Song Hye-kyo (@kyo1122), not only attended the 2027 S/S show but also showcased relaxed, everyday looks throughout Milan. Vogue Korea praised her style, stating, “The harmonious blend of understated yet refined items perfectly exemplifies quiet luxury.” She paired a gray cardigan, subtly revealing a blue shirt collar, and a white top with denim. A casually draped oversized tote bag and glasses completed her sophisticated and intellectual urban look. Notably, Bottega Veneta's signature Intrecciato-woven smooth leather bag added a substantial presence to her ensemble.
Sana: Expanding Prada's Spectrum
Sana (@m.by__sana), who has been a Prada ambassador since 2023, embodied Prada's aesthetic with her intellectual and refined sensibility. From a look featuring a subtle powder pink knit paired with denim to a playful ensemble with an oversized charcoal gray jacket and a black mini bag adorned with the iconic triangle logo, she demonstrated a broad and deep stylistic spectrum. Her fresh LBD (Little Black Dress) look, accented with a beaded detail shawl and a bun hairstyle, was also impressive, as was her powerful color-contrast look featuring a beige top and a vibrant tomato-red skirt. Sana's unique lovely visuals and energy, combined with Prada, created truly captivating styles.
Yoona: Max Mara's Elegance and Romance
Yoona (@yoona__lim), in collaboration with Max Mara, epitomized elegant and sophisticated Italian sensibilities. Her first look centered on a warm tone-on-tone ensemble utilizing Max Mara's signature camel color. She expressively conveyed Max Mara's distinctive elegance with a cropped 'Giglio Virgin Wool Jacket' and a voluminous brown long flare skirt. In another look, she presented a minimalist and chic black tailored outfit, highlighting the 'Olympia Camel Jacket,' made from baby camel broadcloth that mimics sable fur texture. She also incorporated an ecru-colored inner layer and a black & white striped top, using them like a belt or scarf, adding Italian romance and ease to the modern aesthetic.
Park Gyu-young: Gucci's Sensual & Sporty Mix-and-Match
Gucci's global brand ambassador, Park Gyu-young (@lavieenbluu), showcased two contrasting looks, freely oscillating between sensual charm and sporty vibes. One look featured a black leather mini dress with a bold fur collar and a bun hairstyle, leaving a strong impression. For her off-duty look, she opted for a cool all-black easywear ensemble of a zip-up jacket and track pants. With minimal detailing in her clothing, she added striking accents with the 'Paparazzo Bag,' featuring prominent green & red Web stripes and Horsebit details, and leopard-patterned flat shoes, reinterpreting Gucci's heritage items in a modern way.
Nana: A Bold Presence with Ferragamo
Nana (@jin_a_nana) exuded an overwhelming presence against the backdrop of Milan's Piazza Cordusio, creating a magnificent atmosphere with the combination of a striking red biker jacket and Ferragamo's 'Hug Bag,' which is designed to resemble a hugging gesture. She showcased another facet of Ferragamo with a bold look featuring a cropped jacket paired with a cutout bodysuit, and a check set-up combining an oversized jacket with a mini skirt. Her clever use of accessories was also notable, including a Ferragamo 'Cara Bag,' gold buckle loafers, black sunglasses, and layered low-denier tights with black socks. Her chic short haircut and boldly expressed red lip beauty look perfectly harmonized, creating a synergy between Nana's unique free-spirited charm and the brand's classic mood.
The 'real' fashion showcased by K-celebs at the 2027 S/S Milan Fashion Week went beyond mere trends, harmoniously demonstrating individual personality and brand philosophy. Song Hye-kyo's quiet luxury, Sana's expansion of Prada's spectrum, Yoona's Max Mara elegance, Park Gyu-young's Gucci mix-and-match, and Nana's Ferragamo boldness all affirmed the influence of K-style as these stars served as global ambassadors for their respective brands. Their styling is expected to provide significant inspiration for upcoming season fashion trends and further solidify K-culture's standing in the global fashion market.
