[BREAKING] K-Pop Idols Make a Bold Comeback with Blue & Green Eye Makeup Trends
K-Pop idols are absolutely captivating fans with their daring color makeup looks! Blue and green eyeshadow, in particular, is emerging as a fresh new trend, injecting a vibrant energy into the K-beauty market.
Following the recent Y2K fashion craze, color makeup products like pearl finishes, blue eyeshadows, and lip liners are seeing a huge surge in popularity. Major beauty and fashion platforms such as Olive Young, Musinsa, and Zigzag are all reporting increased sales of color cosmetics, indicating that the era of "no-makeup makeup" (or "bare face makeup") might be coming to an end. (Newsis)
From aespa (에스파) to LE SSERAFIM (르세라핌), numerous girl groups are captivating audiences by showcasing a wide spectrum of green hues on their eyelids, ranging from mint green to lime green and even shimmering green pearl eyeshadow. This trend, dubbed "Green Core," is garnering significant buzz among fans, following closely on the heels of the "Lemon Core" aesthetic. (Harper's Bazaar)
Notably, Red Velvet (레드벨벳) member Yeri (예리) further fueled the spread of unique color makeup trends. On August 23rd, she shared behind-the-scenes photos from a photoshoot on her social media, showcasing her flawlessly rocking purple eyeshadow. This look garnered even more attention, perfectly complementing her "princess visual," a style often associated with SM Entertainment artists. (Daum Entertainment)
These bold color makeup attempts by idols aren't just confined to stage concepts; they're actively shaping the broader K-beauty landscape. The public is finding the confidence to experiment with new colors and styles by drawing inspiration from idol makeup, which in turn is serving as a significant growth driver for the color cosmetics market.
It seems clear that eye makeup in a spectrum of colors, extending beyond just blue and green, is set to become even more widespread, spearheaded by K-Pop idols. All eyes are on whether this trend will usher in a vibrant and diverse transformation for the K-beauty market.
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