Autumn's Hottest Trend: Leather Jackets! Search Volume Soars by Up to 350%

Seoul Beauty Room 3 min read

For Fall 2026, the 'leather jacket' is emerging as a central K-fashion trend. According to Google Trends data, searches for 'women's leather jacket coordination' (여자 가죽 자켓 코디) have skyrocketed by an impressive 350%, marking an overwhelming surge. This indicates an explosive increase in interest for leather jackets within the autumn fashion market.

안유진이 가죽 자켓을 입고 시퍼런 아이섀도우를 한 채 카메라를 보고 있다.
An Yu-jin looks at the camera, wearing a leather jacket and blue eyeshadow. Tenasia

Top Rising Autumn Fashion Search Terms (As of September 18, 2026)

RankChangeSearch termSearch volume growth rate
1Women's leather jacket outfit+350%
2Men's leather jacket outfit+200%
3Rider jacket outfit+200%
4Leather jacket outfit+110%
Source: Google Trends (2026-09-18)

Jacket Trends Driven by Star Power

The rapid rise of this leather jacket trend is attributed not only to seasonal factors but also significantly to the influence of K-pop stars and actors. In particular, the overwhelming +350% surge in Google searches for 'women's leather jacket coordination' (여자 가죽 자켓 코디) reflects high interest from female consumers, thanks to the versatile styling possibilities.

350%Women's leather jacket outfitVs. last 7 daysGoogle Trends
200%Men's leather jacket outfitVs. last 7 daysGoogle Trends
200%Rider jacket outfitVs. last 7 daysGoogle Trends
110%Leather jacket outfitVs. last 7 daysGoogle Trends

Indeed, according to a report by Esquire Korea, Stray Kids' Hyunjin (현진) showcased a 'blouson' jacket this autumn, signaling the return of short, rugged designs. Elle Korea reported that the 'bomber jacket' worn by actress Noh Yoonseo (노윤서) has become a wardrobe essential for fashion-savvy individuals, combining practicality with style. Furthermore, BOYNEXTDOOR's Jaehyun (재현) also captured fans' attention by sharing photos of himself wearing a jacket on the fan community Weverse. The diverse jacket stylings presented by these stars are stimulating public purchasing desire and driving the trend.

350%Women's Leather Jacket OutfitVs. last 7 daysGoogle Trends
200%Men's Leather Jacket OutfitVs. last 7 daysGoogle Trends
200%Rider Jacket OutfitVs. last 7 daysGoogle Trends
110%Leather Jacket OutfitVs. last 7 daysGoogle Trends
스키즈 현진이 가죽 블루종을 입고 서서 포즈를 취하고 있다.
Stray Kids' Hyunjin poses while standing in a leather blouson. Esquirekorea

An Yujin's Retro Makeup: The Expansion of K-Style

Alongside fashion trends, the beauty styling of stars is also drawing attention. IVE's An Yujin (안유진) recently garnered buzz by showcasing bold, retro-inspired makeup from the 1970s-80s on her social media. According to a Tenasia report, An Yujin "perfectly pulled off bright blue eyeshadow," creating a unique vibe. This is interpreted not as a direct synergy with the leather jacket-led retro fashion trend, but rather as an example of K-style's tendency to reinterpret past elements in a modern way, extending beyond fashion into the beauty realm.

Global Interest in K-Style Amplifies

Interest in K-fashion is fervent not only within Korea but also internationally. According to Facebook search trends, keywords such as 'Korean-style top for women' and '#rokkorea' are actively shared, proving global fans' love for K-style. Notably, '#rokkorea' is being used in outfit-related posts in areas like Bandung, Indonesia, demonstrating that interest in K-fashion is spreading globally, beyond specific regions. This suggests that K-style is establishing itself as a cultural phenomenon, not just a passing trend.

K-Fashion: The Beginning of Diverse Transformations

As the Autumn/Winter season approaches, leather jackets are expected to become more than just outerwear, establishing themselves as a core fashion item for expressing individual personality. With the addition of stars' sophisticated styling and the fervent interest of global fans, the K-fashion market is anticipated to undergo even more diverse and dynamic transformations.

Seoul Beauty Room

Seoul beauty and styling trends, with K-beauty products put to the test.

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