As the 2026 Fall/Winter season approaches, the fashion world is buzzing with fresh energy. From innovative collaborations by luxury brands to sneakers featuring high-performance materials and comfortable yet stylish Korean casualwear, a diverse range of new products is heating up the October fashion market.
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This week, in particular, we're seeing exciting new ventures from global brands, including a collaborative eyewear collection from luxury luggage brand Rimowa and eyewear brand Mykita, as well as Nike's (나이키) Air Force 1 sneakers featuring GORE-TEX (고어텍스) technology. In Korea, new products from GLOWNY (글로니) and NOUS (누스) have launched via 29CM (a popular Korean online select shop), capturing consumer attention. According to Goodwear Mall Good Life Magazine, the key fashion trends for 2025 revolve around curation and daily look styles, leading to a surge in items that combine both functionality and style.
October's Notable New Fashion Releases
| No. | Brand/Product Name | Key Features |
|---|---|---|
| 1 | Rimowa X Mykita Eyewear Collection | Understated design, long-term collaboration (Highsnobiety, 2026-10-15) |
| 2 | Nike Air Force 1 Mid Gore-Tex | Weather resistance, caramel color (Highsnobiety, 2026-10-15) |
| 3 | Glowny The Bella Baggy Jeans (OCEAN BLUE) | 29CM New Arrival (29CM, 2026-10-15) |
| 4 | Nous Judith Ribbon Pintuck Flats (FW New Color) | 6 colors, ribbon pintuck detail (29CM, 2026-10-15) |
| 5 | 韓系慵懶感休閒二件式套裝 | Hoodie zip-up + wide pants, chocolate khaki/gray blue (Facebook, 2026-10-13) |
Global Brands: 'Understated Innovation' and 'Enhanced Functionality'
The new sunglasses collaboration between Rimowa and Mykita champions 'restraint' as a core value. Moritz Kreuger (모리츠 크루거), Creative Director at Mykita, stated in an interview with Highsnobiety, “Both brands have a strong visual identity, but they express their individuality through the design itself, rather than relying on ornamentation.” This partnership is particularly significant as it's envisioned as a long-term design collaboration, not just a one-off.
Meanwhile, the Nike Air Force 1 Mid ’07 GORE-TEX Vibram adds weather-resistant features to the traditional streetwear staple, the Air Force 1. Caramel-colored leather, black details, and orange accents create a harmonious look, with Highsnobiety describing the product as “a Force that doesn't flinch in the rain.” This reflects the current fashion trend of pursuing both functionality and style simultaneously.
The Rise of Functional Materials: GORE-TEX
GORE-TEX (고어텍스), incorporated into the Nike Air Force 1, is an innovative material known for its waterproof, windproof, and breathable properties. Traditionally used in outdoor apparel and footwear, it's now widely adopted in fashion items, meeting the needs of consumers who seek functionality in their everyday lives. GORE-TEX material blocks external rain and wind while allowing internal moisture to escape, maintaining comfort, making it particularly popular among those with active lifestyles.
The Korean Market's Pursuit of 'Comfort' and 'Practicality'
In the Korean fashion market, comfortable yet stylish items are gaining strong traction. GLOWNY's (글로니) THE BELLA BAGGY JEANS and NOUS's (누스) Judith Ribbon Pintuck Flat, both released on 29CM (a popular Korean online select shop), perfectly exemplify this trend. The Bella Baggy Jeans, in particular, offer an ocean blue color that suits the Fall/Winter season, while the Ribbon Pintuck Flat expands choices with six new FW colors.
Additionally, the '韓系慵懶感休閒二件式套裝' (Korean-style relaxed casual two-piece set) introduced on Facebook, consisting of a hooded zip-up and wide-leg pants, creates a Fall/Winter vibe with its chocolate khaki and gray-blue colors. This set emphasizes a “慵懶感 (yongnyang-gam, relaxed or languid feeling) style that looks effortlessly chic,” drawing attention as a practical item that allows for an easy, trendy look even in a busy daily life.
October's fashion trends can be summarized by three key movements: in-depth design collaborations from luxury brands, the expansion of functional materials into everyday wear, and the strong rise of casualwear emphasizing comfort and practicality. Consumers are now looking beyond simply beautiful clothes, paying more attention to items that express their individuality while also offering functionality and comfort. It appears these trends will continue into the upcoming winter season.
