The 'It Guy' Jimin Effect: Is It Reshaping K-Beauty Purchase Patterns?

首爾美妝室8/3/2026Updated 9/5/2026 1 min read

As of August 2026, the K-Beauty market is driven by two key forces: the powerful purchasing power of the global K-Culture fandom and the continuous demand for high-performance skincare. Alongside the expanding 'fandom economy,' which goes beyond idol merchandise to include 'it items' (must-have products), consumer needs for essential functionalities like UV protection, skin barrier strengthening, and anti-aging coexist, driving complex market growth. Brand managers, distributors, and OEM/ODM (Original Equipment Manufacturer/Original Design Manufacturer) partners must understand these dual trends and formulate their strategies accordingly.

Source: Analysis of Musinsa Beauty Ranking Products (August 3, 2026)

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首爾美妝與造型趨勢，K-Beauty 實測。

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The 'It Guy' Jimin Effect: Is It Reshaping K-Beauty Purchase Patterns?

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