[Product Deep Dive] Romand Nude Zero Cushion & VT PDRN Essence: K-Beauty's Dual Powerhouses

首爾美妝室7/24/2026Updated 9/2/2026 3 min read

Last year, Romand (ROM&ND)'s Nude Zero Cushion and VT Cosmetics (VT COSMETICS)' PDRN Essence topped the Musinsa Beauty Rankings, and information about these products is now being re-examined as crucial data for understanding K-Beauty market trends.

Two Approaches to the K-Beauty Market

Since its launch in 2016, Romand has established itself as a color makeup specialist brand, bringing daily excitement with a diverse range of colors and narratives that reflect the senses and preferences of beauty enthusiasts (or 'koreaboos,' a term for cosmetic fanatics). On the other hand, VT Cosmetics, founded in 2014, is known as a cosmetic brand that leads K-Beauty trends by combining innovative derma-science technology with stylish design. These two brands have carved out unique niches in the K-Beauty market with their distinct approaches.

Romand Nude Zero Cushion: A Base Makeup Powerhouse from a Color Makeup Specialist

Romand's 'Nude Zero Cushion' (product code NZC) is a base makeup product that encapsulates the expertise of a color makeup specialist brand, ranking 74th on the Musinsa Beauty Ranking. According to Musinsa data, this product recorded over 400 views in one month last year, with cumulative sales exceeding 1,600 units. Through this product, Romand emphasized natural-looking skin expression and long-lasting wear, providing high satisfaction to consumers.

https://www.musinsa.com/products/2527592

1.6천+Cumulative Sales

400+Views in the Last Month

Romand Nude Zero Cushion Musinsa Sales Data (Musinsa)

VT Cosmetics PDRN Essence: Skincare Innovation Based on Derma-Science

VT Cosmetics' '[2SET] VT PDRN Essence 100 2ea (+PDRN Toner 40ml, Cleanser 50ml)' (product code VTPD40193) is a skincare product based on derma-science technology, which ranked 100th on the Musinsa Beauty Ranking. Musinsa data analysis revealed that this product recorded over 1,000 views in one month last year, with cumulative sales exceeding 600 units. VT Cosmetics focused on strengthening the skin's inherent power by utilizing the PDRN ingredient, thereby achieving differentiation.

https://www.musinsa.com/products/4668697

600+Cumulative Sales

1천+Views in the Last Month

VT Cosmetics PDRN Essence Musinsa Sales Data (Musinsa)

Diversified Success Strategies in the K-Beauty Market

Romand Nude Zero Cushion and VT Cosmetics PDRN Essence have each demonstrated unique success formulas in the color makeup and skincare sectors, respectively. Romand positioned itself as a strong player in the color makeup market by targeting the 'koreaboo' (beauty fanatic) culture, which values sensory colors and user experience. In contrast, VT Cosmetics solidified its presence in the skincare market by highlighting derma-science technologies like PDRN, attracting consumers who prioritize functionality and efficacy. These examples suggest that the K-Beauty market is not merely chasing trends but is providing diverse value to consumers based on clear brand philosophies and technological prowess.

What is a 'koreaboo' (코덕)?

A 'koreaboo' (코덕) is a neologism combining 'cosmetic' and 'deokhu' (덕후), which is derived from the Japanese word 'otaku'. It refers to individuals with a deep interest and expert knowledge in cosmetics. They actively seek and share information on new products, ingredients, and usage, and are considered a key consumer group driving K-beauty trends.

As we've seen, Romand and VT Cosmetics have both solidified their strong positions in the K-Beauty market based on their individual strengths. It will be exciting to see what new products and trends K-Beauty brands create by combining consumer needs with technological innovation in the future.

Risabae

4.0M followers

OEM · B2B

Want to make this product yourself?

首

首爾美妝室

首爾美妝與造型趨勢，K-Beauty 實測。

Cheer the stars of this story

ro
rom&nd
Cheer Level 0
0
Your Cheers
VT
VT Cosmetics
Cheer Level 0
0
Your Cheers
MU
MUSINSA
Cheer Level 0
0
Your Cheers

Log in to start collecting cheers on this article:

Read +5
Early reader +5 · 20 spots left
Comment +10
First comment +20

Log in for the early-reader bonus — 20 spots left

comments (0)

0

Related Posts

K-Beauty Takes Over Japan! Qoo10 Mega Sale Sees 'Dive-In Serum' and More Soar Up the Ranks

K-Beauty Takes Over Japan! Qoo10 Mega Sale Sees 'Dive-In Serum' and More Soar Up the Ranks

As of September 1, 2026, the ongoing Mega Sale (Megawari) event on Japan's largest online shopping platform, Qoo10, is playing a pivotal role in K-Beauty brands' conquest of the Japanese market. Notably, specific products are achieving remarkable success, capturing the attention of consumers. Th

首爾美妝室a day ago

K-Beauty Pioneer Clio's Comeback: Can the 'Kill Cover Cushion' Global Strategy Succeed?

K-Beauty Pioneer Clio's Comeback: Can the 'Kill Cover Cushion' Global Strategy Succeed?

News broke today (August 31, 2026) that Clio (클리오), a first-generation K-Beauty brand, is looking to make a major comeback. Facing recent struggles in its global business performance, Clio is seeking a turnaround by revamping its core product, the 'Kill Cover Founwear Cushion,' and strategically ta

首爾美妝室2 days ago

CLIO X Kuromi Cushion Takes TikTok by Storm During Olive Young Sale

CLIO X Kuromi Cushion Takes TikTok by Storm During Olive Young Sale

The collaboration cushion featuring CLIO and Sanrio Character's 'Kuromi' is generating immense buzz on TikTok, coinciding perfectly with the Olive Young (a major K-beauty retailer) sale period. It's quickly becoming a hot topic in the K-beauty market. What makes it even more special is the adora

首爾美妝室2 days ago

Trending now