On August 18, 2026, a significant shift was detected in the search trends of the domestic K-beauty market. According to Google Trends, the search volume for 'cosmetics' ('화장품') skyrocketed by 400% in just one day, indicating a burning hot interest in related product categories.
Google Trends data (Google Trends) shows that as of August 18, searches for 'cosmetics' ('화장품') surged by over 400% compared to the previous day, demonstrating a prominent upward trend in the business and finance categories. This suggests high consumer interest in K-beauty overall, along with a shift in demand toward specific product categories.
https://serpapi.com/search.json?data_type=TIMESERIES&date=now+1-d&engine=google_trends&geo=KR&hl=en&q=%ED%99%94%EC%9E%A5%ED%92%88&tz=420K-Beauty 'Cushion' Keywords See Search Volume Spike
Notably, search terms related to 'cushion' (cushion compacts and other cushion products) recorded high growth rates, leading the trend. The major trending keywords are as follows:
- Flawless Coverage Cushion (철벽 녀 쿠션): +200% (Google Trends)
- Posture Cushion (체위 쿠션): +170% (Google Trends)
- IOPE Air Cushion (아이오페 에어 쿠션): +130% (Google Trends)
- Steel Cushion (스틸 쿠션): +110% (Google Trends)
These search trends indicate K-beauty consumers' strong interest in skin expression (how skin looks with makeup) and a clear preference for specific functionalities (e.g., '철벽' (cheolbyeok), meaning 'iron wall' or flawless coverage) or brands (e.g., IOPE). The appearance of somewhat unusual search terms like 'Posture Cushion' ('체위 쿠션') also suggests that the scope of use for cushion products and related search terms is diversifying.
Cushion foundations continue to hold their position as a core category in the K-beauty market. It's expected that more segmented and innovative products will continue to be released, tailored to evolving consumer needs. Kagit.kr will keep a close eye on these K-beauty trends and deliver timely updates.
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